If you try something you’re only moderately good at, you’re increasing the risk of failure. A distinctive strength, is something that you do, that others within your sphere do not. Pairing this strength with a need to be met or a problem to be solved gives you the momentum. This focus has ensured that Nick Nairn has become a CEO anyone in the FMCG industry would like to work for.

James Lane is one of the most decorated Sales Directors in the FMCG industry from the past few decades. He started in Perth and his adventures took him to Atlanta, all the way through to Sydney. James has always embraced the concept of stepping back to grow and it is one of the key reasons his career has been so successful. Hear his tips on his ascension and why he is making another career leap.

In this ‘entree’ episode to the Superior Sales Disruption Podcast, Jamie Lobina & Mark Truelson interview each other. Key topics explored started from their beginnings, through to their time as National Account Managers and landed with their divergent paths through the sales and marketing industries. Tales of disruption and even a ditty on Bruce Springsteen ensued and provides a roadmap for those who want to change the status quo and make an impact with their customers.