SuperPod — The no-filter MSP show

Cybersecurity is a crucial component of a business's health posture. But they're often underrated during negotiations when it comes to paying for it. In this episode of SuperPod — Recession-proof your MSP, Andrew Eardley talks about why it's important for MSPs to charge more for their cybersecurity services to help MSPs understand their importance.

Dave Sutton is the Managing Director of Wingman Marketing. He started his career working for MSPs and realized that there wasn’t any good marketing agency that was focused on MSPs. He set out to bridge this gap and in 2017 launched Wingman, which acts as the external marketing department for MSPs.

In this episode, Dave talks about how MSPs can market tech to those who don’t want to talk about tech, especially when in a recession many businesses are looking to outsource their IT support.

Joe Burns is the co-founder and CEO of Reformed IT, which offers Managed IT Services and specializes in Cyber Security. Reformed IT is Joe’s second MSP. He co-founded Pyranet UK in 2005, and exited it successfully in 2016 when Townley Group acquired it. Joe remained at Townley as its Group Managing Director until 2019. 

In this episode, Joe shares how the lessons he learned from his experience building Pyranet have influenced his second stint as an MSP entrepreneur. One of the key lessons is the importance of carefully selecting the partners an MSP chooses to work with, and this includes clients. Joe does a deep dive into why and how MSPs can curate their client list, and why that is particularly important in an uncertain economic climate.

How resilient is your MSP business? When the macroeconomic climate becomes inclement, will your MSP weather the storm? Vera Tucci, Co-owner and COO of T-Consulting shares hard-earned lessons on building a resilient MSP in this episode of SuperPod - Recession-proof your MSP.

Customer retention is an uphill battle, especially in times of retention where businesses are cutting corners and saving costs. That's why Richard Tubb talks about the need to be an essential partner in your client's eyes and how you can reach that level.

Ian Luckett and Stuart Warwick are founders of the MSP Growth Hub. Ian has over 20 years of experience as a mentor, coach and business strategist. Stuart is an MSP-focused business coach, creator of the Scale with Confidence model and Founder of the MSP Mastery program. 

In this episode, Ian and Stuart speak about how an MSP business owner can survive and thrive in challenging times by being a great leader and how to become one.

Tracy Pound is the founder and MD of Maximity Ltd & the chair of CompTIA board of directors. Having worked with thousands of MSPs, she helps people take the SH out of IT day in and day out. In this episode with SuperPod, she reveals exclusive insights about growing your MSP in a recession.

Scott Riley is a tech strategy professional who has worked in the IT and tech industry for over 20 years. He has held leadership roles at some of the UK’s largest IT service providers. Scott now runs a Microsoft 365 and Azure consultancy firm Cloud Nexus.

In this episode, Scott shares his insights on how in the recession, automation and standardization are a must for MSPs not just from an operational efficiency point of view, but also from a succession planning point of view.

Kris Blackmon is Chief Channel Officer at channel strategy leader JS Group. Kris is a veteran channel community builder and a fierce advocate of diversity, equity, and inclusion. In this episode of SuperPod — Recession-proof your MSP, Kris talks about why it's so important to have a diverse workplace, and how it actually walks along with your company's growth.

If you're worried about your leads going down in a recession, you might need some help marketing your MSP effectively. How do you go about it? That's what we asked Paul Green on this episode of SuperPod — Recession-proof your MSP. Tune in!