Block by Block: A Show on Web3 Growth Marketing

Superposition: A BarterSwap Innovation with Nikita Ovchinnik


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Summary

Nikita Ovchinnik, co-founder of BarterSwap, shared his perspective on the evolution of DeFi and the vision behind BarterSwap. He highlighted the concept of superposition, a new DeFi primitive that allows wallets to function as liquidity sources, potentially solving liquidity fragmentation while improving user experience. Nikita explained the importance of community building and user acquisition in an increasingly competitive market, crypto marketing with Peter Abilla, while also outlining BarterSwap’s roadmap, which includes launching a more decentralized version of Superposition.

Takeaways

— Nikita entered crypto in 2017 and sees DeFi as still in its early phase.

— BarterSwap is focused on creating a cross-protocol liquidity solution.

— Superposition enables wallets to act as liquidity sources.

— Liquidity fragmentation remains a key challenge in DeFi.

— User acquisition is becoming more difficult as competition grows.

— Community engagement is essential to the project’s growth.

— BarterSwap raised $3M to strengthen its credibility.

— The project caters to sophisticated DeFi users.

— User feedback is central to shaping future development.

— The roadmap includes decentralizing Superposition further.

Chapters

00:00 The Evolution of DeFi and Crypto Enthusiasm

05:06 Introducing BarterSwap: A New DeFi Project

10:02 Superposition: Revolutionizing Liquidity in DeFi

15:04 Navigating Liquidity Fragmentation and Bridging Challenges

19:51 User Acquisition Strategies in a Competitive Market

26:21 Sustainability and Business Models in DeFi

27:00 Introducing New DeFi Primitives

28:38 The Evolution of Liquidity Sources

30:21 Competing with AMMs: A New Paradigm

31:41 Engagement with Other Protocols

33:22 The Invisible Hand of the Market

34:52 User Relationships and Market Dynamics

37:16 Challenges of User Acquisition

40:07 Community Growth Strategies

42:41 Roadmap and Future Goals

51:54 The Duality of Chess and Poetry

Follow me @papiofficial on X for upcoming episodes and to get in touch with me.

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See other Episodes Here. And thank you to all our crypto and blockchain guests.

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Block by Block: A Show on Web3 Growth MarketingBy Peter Abilla

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