In this episode of "The Natural List," Erika Craft, market research analyst for New Hope Network’s Nutrition Business Journal, joins the discussion to share insights from her recent visit to SupplySide West 2024. Erika highlights some of the industry’s most promising trends, including a growing focus on women’s health, longevity and opportunities with pharmaceutical innovations such as GLP-1 and hormone replacement therapy (HRT). 

As the conversation progresses, Erika offers predictions on which ingredients may gain or lose popularity in the next three years and introduces lesser-known ingredients making waves in categories like beauty-from-within. Tune in to get a firsthand look at the trends and innovations shaping the future of supplements and wellness.