Join the Supply Chain Queen and Dr. Garry Cooper, neuroscientist-turned-circular economy pioneer, for an eye-opening discussion about transforming the trillion-dollar waste economy into business value through circular materials practices. 

In this episode of the Supply Chain Revolution's "10 Big Ideas to Transform Supply Chains for a Regenerative Future " series, discover how companies are moving beyond recycling to create true circular materials economies. Dr. Cooper, CEO and Founder of Rheaply, shares insights from 10 years of building one of the country's largest reuse networks, revealing why the global circularity rate has actually declined despite increased awareness. 

Key Insights: 

• Why there's literally a trillion-dollar economy of unused materials beneath our feet 
• How businesses can generate immediate ROI from materials they're currently throwing away 
• The infrastructure gap preventing circular economy adoption and how technology is solving it 
• Why reuse and repair should come before recycling in the circular hierarchy 
• The critical importance of designing products for multiple lifecycles from the start 
• The mindset shift from seeing "waste" as problems to recognizing valuable assets 

What You'll Learn: 

• Practical KPIs that matter for circular materials implementation 
• How leading companies are capturing value from products across multiple lifecycles 
• Why designing for reuse from the start is essential for true circular materials economy 
• Technology solutions making circular materials tracking and verification possible 
• The business case beyond sustainability: faster sourcing, reduced costs, supply chain resilience 
• Future trends: take-back programs, carbon accounting integration, and mainstream adoption 

Dr. Cooper shares compelling stories from the frontlines of circular economy implementation, including how Northwestern University labs sparked a reuse revolution and why companies are paying millions to throw away materials that other projects desperately need. 

This isn't theoretical sustainability talk – it's a practical guide to unlocking hidden value in your supply chain while building a regenerative future. 

Perfect for supply chain leaders, procurement professionals, sustainability executives, and anyone interested in turning waste streams into revenue streams. 

Connect with the Supply Chain Revolution: Subscribe for the full "10 Big Ideas" series exploring how to transform supply chains for a regenerative future. Follow the Supply Chain Queen on LinkedIn for additional insights and resources. 

About Dr. Garry Cooper: Dr. Cooper is the CEO and Founder of Rheaply, a technology platform that enables organizations to track, manage, and exchange resources to reduce waste and create value. With a background in neuroscience and a passion for systems thinking, Cooper has spent over a decade building one of the country's largest reuse networks. 

In Season 2, Episode 2 of the Supply Chain Revolution podcast, hosts Sheri Hinish and James George delve into the concept of regenerative sourcing as a transformative approach to supply chains. They discuss the shift from traditional sustainability practices to a regenerative mindset that aims to leave ecosystems better than they found them. The conversation covers systemic thinking, practical applications in agriculture and textiles, the role of technology in enabling regenerative practices, and future trends in supply chain sustainability. The episode concludes with a call to action for listeners to be curious and engage in learning about these critical topics.

Takeaways

-Regenerative sourcing represents a fundamental shift in supply chain thinking.

-The focus should be on creating net positive outcomes rather than just reducing harm.

-Systemic thinking is essential for understanding the interconnectedness of supply chain elements.

-Practical examples of regenerative sourcing can be found in agriculture and textiles.

-Technology plays a crucial role in enabling regenerative practices and data transformation.

-Future supply chain strategies must integrate regenerative principles to remain competitive.

-Consumer demand is shifting towards brands that prioritize sustainability and regeneration.

-Long-term strategies are necessary for meaningful change in supply chains.

-Engagement and collaboration are key to advancing regenerative practices.

-Being aggressively curious is vital for understanding and implementing regenerative sourcing.

Sound Bites

"We need to think about new and radical ideas."

"We need to think about it very differently."

"Be aggressively curious."

Chapters

00:00 Introduction to Regenerative Sourcing

03:33 The Shift from Sustainability to Regeneration

06:27 Understanding Regenerative Sourcing

09:32 Practical Applications in Agriculture

12:34 Innovative Practices Across Sectors

15:35 The Role of Technology in Regenerative Sourcing

18:43 Future Trends in Supply Chain Practices

21:29 Closing Thoughts and Call to Action

About

The Supply Chain Revolution® isn't just a top-ranked podcast—it's a movement reimagining global networks as pathways of restoration. Host Sheri Hinish (Supply Chain Queen), a globally recognized thought leader in sustainability and supply chain innovation, challenges the notion that we can only be "less bad." Instead, she explores how supply chains can actively regenerate our world.

In our groundbreaking new series "10 Big Ideas to Transform Supply Chains for a Regenerative Future," co-hosted with James George, former Ellen MacArthur Foundation leader, we move beyond incremental sustainability to explore transformative approaches that regenerate natural and social systems. From Regenerative Sourcing to Transparent Value Chains, each episode unpacks revolutionary concepts with world-class experts and provocative voices disrupting the status quo.

As a recognized pioneer and leader with a distinct point of view, Sheri brings unparalleled expertise in technology-enabled transformation, circularity, sustainability innovation and the most advanced 'sustainable' supply chain practices. This podcast delivers actionable insights where innovation meets impact—equipping professionals to design supply chains that heal rather than harm.

Join our vibrant community of Rebels who are forward-thinking practitioners and leaders committed to disrupting the status quo for positive transformation. Subscribe now to architect a world where business success and environmental prosperity grow together. Engage other Rebels in our community who share your passion and vision for a new world where people, planet, and business can thrive.

Welcome to the new season of the Supply Chain Revolution podcast, where hosts Sheri R. Hinish and James George discuss the launch of '10 Big Ideas to Transform Supply Chains for a Regenerative Future'. As they reflect on their previous conversations and emphasize the need for actionable change in the industry. The episode serves as an introduction to the new season, highlighting the personal motivations behind their work and the legacy they wish to leave for future generations. They outline the upcoming episodes focused on transformative ideas that can reshape supply chains for a better future.

Takeaways

• The conversation around sustainability is still lacking in action.
• Personal motivations, like family, drive the urgency for change.
• Supply chains can be a conduit for global change.
• It's essential to operationalize ambitious sustainability goals.
• Building resilience in supply chains is crucial for future success.
• The upcoming season will explore ten transformative ideas.
• Legacy and future generations are central to the discussion.
• Economic opportunities can arise from sustainable practices.
• The focus should be on doing more good, not just less bad.
• Innovation in sourcing is a key theme for the first episode.

Sound Bites

• "It's a legacy conversation."

About

The Supply Chain Revolution® isn't just a top-ranked podcast—it's a movement reimagining global networks as pathways of restoration. Host Sheri Hinish (Supply Chain Queen), a globally recognized thought leader in sustainability and supply chain innovation, challenges the notion that we can only be "less bad." Instead, she explores how supply chains can actively regenerate our world.

In our groundbreaking new series "10 Big Ideas to Transform Supply Chains for a Regenerative Future," co-hosted with James George, former Ellen MacArthur Foundation leader, we move beyond incremental sustainability to explore transformative approaches that regenerate natural and social systems. From Regenerative Sourcing to Transparent Value Chains, each episode unpacks revolutionary concepts with world-class experts and provocative voices disrupting the status quo.

As a recognized pioneer and leader with a distinct point of view, Sheri brings unparalleled expertise in technology-enabled transformation, circularity, sustainability innovation and the most advanced 'sustainable' supply chain practices. This podcast delivers actionable insights where innovation meets impact—equipping professionals to design supply chains that heal rather than harm.

Join our vibrant community of Rebels who are forward-thinking practitioners and leaders committed to disrupting the status quo for positive transformation. Subscribe now to architect a world where business success and environmental prosperity grow together. Engage other Rebels in our community who share your passion and vision for a new world where people, planet, and business can thrive.

Follow Supply Chain Revolution: https://www.linkedin.com/company/supply-chain-revolution + supplychainqueen.com/podcast

Follow Sheri Hinish: https://linktr.ee/Supplychainqueen

Follow James George: https://www.linkedin.com/in/james-a-george/

In Episode 77, Dr. Yossi Sheffi, iconic thought leader and professor at MIT, innovator, and author of a new book ‘ The Magic Conveyor Belt’ chats with host Sheri Hinish about the future of supply chain including the people, exponential technology, and disruptive themes that will shape the future of the profession. This book offers explanations to pressing supply chain topics and much more, with historical perspectives and modern examples. It covers contemporary issues of outsourcing and re-shoring, sustainability, resilience, regulations and the social, managerial, and policy issues resulting from technological innovations.

Additional topics covered in this episode include: how tech adoption has shaped and helped humanity, how technology has repurposed jobs, the digital divide, the impact of AI and ChatGPT on the future of work and automation, and freeform flow on sustainability, quantum, nuclear, and many other political, provocative topics!

In the Magic Conveyor Belt, Professor Sheffi lays the foundation for understanding supply chains and the characteristics that make them complex. In Part 1 of the book “The Global Dance,” he delves into the often-hidden intrinsic structure of supply chains to ground the reader in the challenges of managing the mammoth networks involved.

Part 2, “Further Complexity and Challenges,” shows how the last 50 years have added even more complexity to supply chains. This part covers the rising demand for goods, as well as the increasing consumer expectations for fast, perfect delivery services.

The relevance on technology creates a sobering thought around the digital divide. The digital divide is multifaceted and includes many factors such as access, affordability, quality, and relevance. As Michael Kende wrote, “the digital divide is not a binary.” These gaps in availability, affordability, interest, and digital literacy. The UN’s Broadband Commission for Sustainable Development estimates that nearly 3.6 billion people remain totally unconnected to the Internet by any measure. This means there are around 4.1 billion people online, about 53.6% of the global population. 

What does the future hold for global supply chains and countries, economies, marginalized communities left behind in a technology infused world? 

The capabilities and future roles of automation, robotics, and artificial intelligence are changing and augmenting the jobs held by workers—covered in Parts 3 and 4. Elements of the book trace the implications of multiple trends in the operating environment for tomorrow’s global supply chains, as they change and augment the jobs held by workers.

While many of the new skills require technical knowhow, it is social skills, ironically, that may be a key for future human employment in an economy dominated by technology.

To learn more about The Magic Conveyor Belt, visit https://a.co/d/0mUVNYq

To connect with Yossi Sheffi on linkedin, visit https://www.linkedin.com/in/yossi-sheffi-b38b731/

To connect with Host Sheri Hinish, visit https://www.linkedin.com/in/supplychainqueen/

In an exclusive Earth Day Special, Jim Massey lays out the case for why all progress in sustainability depends on trust - the basis of successful selves, teams, and systems. Sustainability is the path to prosperity for humanity and businesses alike. Every April 22nd, stakeholders of all backgrounds come together to advance sustainability and climate action in commemoration of Earth Day.

Companies who’ve developed strong Environment Social Governance (ESG) standards are seeing better profitability, stronger financial performance, and happier employees. But this transformation isn’t just about transforming our economies, operating models, and supply chains, it is about transforming lives by putting people and trust at the heart of decisions we anchor in sustainable development.

When Can, Care, and Do come together, something interesting happens: trust is formed. Across regions, cultures, and languages, trust is a common currency - the connective tissue that makes all positive action possible. In an exclusive Earth Day Special, Jim Massey lays out the case for why all progress in sustainability depends on trust - the basis of successful selves, teams, and systems. In a time when many are rapidly losing trust in our institutions – whether in government, society, or finance – it’s more critical than ever that leaders cultivate their ability to build trust. 

Episode 76 is the 3rd Earth Month feature celebrating provocative themes and people in sustainability, supply chain innovation, and circularity. Jim Massey is a Chief Sustainability Officer, Global ESG Expert, and former VP of ESG Sustainability, Ethics, and Compliance at AstraZeneca. 

In our chat, Jim unpacks wisdom from Trust in Action, including:

* where will leaders have the greatest impact

* what is the “breakthrough” proven trust model for sparking action

* how can folks listening drive positive change in their organization

* what are some of the actionable repeatable approaches for working with teams to tackle today's toughest problems 

* what words of wisdom can you give others leading or have the ambition to lead in sustainability?

This year, we rally behind the Earth Day theme “Invest In Our Planet”, which highlights the importance of dedicating our time, resources, and energy to solving climate change and other environmental + social issues. Our world needs transformation. Solving the environmental crisis calls for bold, creative, and innovative solutions and leadership. This will require action at all levels, from business and investment to city and national government. Investing in our planet is necessary to protect it and the best way to pave a path towards a prosperous future. When we Invest In Our Planet together, we are supporting healthy, happy, and thriving communities worldwide.

To learn more about Jim Massey and Trust in Action, visit https://www.jimmassey.co/

Earth Month Exclusive featuring Steve Pratt (CEO of Noodle Al, Co-Founder of Infosys and Regenerative Ranch aficionado) + Supply Chain Revolution podcast to explore how better math and Al can enable circularity in a new supply chain planning paradigm.

The way supply chain planning has been done for the last 30 years has been under the assumption that computers were slow and data was expensive, and so they needed to make a lot of simplifying assumptions.. Very importantly, they ignore probabilities and complex pattern recognition that are all allowed by this more advanced mathematics.

To Learn more about Steve - visit https://noodle.ai/ or https://www.linkedin.com/in/stephen-pratt-094b5916/

Circular economy is increasingly recognized as a better alternative to the dominant linear (take, make, and dispose) economic model. Circular Supply Chain Management (CSCM), which integrates the philosophy of the circular economy into supply chain management, offers a new and compelling perspective to the supply chain sustainability domain.

Two aspects that make a CSCM unique: 1) its restorative and regenerative cycles designed based on circular thinking; 2) the vision of a zero-waste economy that is inherent in the CE philosophy. This is CEO Steve Pratt + Noodle AI's mission - to build and design a world without waste. Steve also walks the talk as a farmer and student of nature, where he brings inspiration like the Noodle culture mantra BCHILL, and planting seeds of innovation for long-term value creation.

Steve is an O.G. Rebel and friend of the podcast, one of the original supporters. He is an incredible technical background and at every turn has pushed boundaries with tenacity and a 'people and planet first' north star. His journey in consulting started at Deloitte. He went on to start Infosys, had a brief stint at IBM, then founded Noodle with a lingering nudge 'there has to be a better way' and a vision of a world where nothing is wasted where technical, natural, and human systems exist in harmony.

About Noodle: Noodle.ai software uses some of the most advanced math on the planet to tame global supply chain chaos—so the right stuff gets to the right place at the right time with less drama. More importantly, Noodle's 'Value at Risk' shows you the hard money costs of each of the millions of errors made by your planning stack, for both demand and supply, across raw materials, production, and distribution.

This episode is packed full of lessons in big transformation, inspirational messages, and pragmatic reasons why circular supply chains provide the conduit for marrying the environmental, social, and economic benefits for change. Sectors and client examples highlighted are from CPG, Industrial and automotive. Everything we need exists NOW to build and empower better decisions for a circular and inclusive world.

Sustainable marketing is a hot topic as many lean in to position their brand, product, service and persona as being sustainable, responsible, and ethical. Join host Sheri Hinish as she explores with returning guest James George (ex-Ellen MacArthur Foundation, Strategist at Pyxera Global) in episode 74 the parameters of sustainable marketing, and the types of greenwashing, pressure testing ChatGPT real time + unpacking Planet Tracker's "Greenwashing Hydra" or different dimensions of greenwashing (source - https://planet-tracker.org/greenwashing-growing-increasingly-sophisticated-says-planet-tracker/ )

What is sustainable marketing? Sustainable marketing is a marketing approach that emphasizes the long-term health and well-being of the environment, society, and economy. It involves creating and promoting products, services, and business practices that are environmentally responsible, socially equitable, and economically viable.

Sustainable marketing aims to minimize the negative impact of business activities on the environment and society while promoting positive social and environmental outcomes. This approach often involves integrating sustainability principles into all aspects of a company's operations, from product design to manufacturing processes to marketing and advertising.

Sustainable marketing also seeks to educate consumers about the benefits of sustainable products and services and encourage them to make more environmentally and socially responsible purchasing decisions. This can include highlighting the eco-friendly or socially responsible features of products or services, as well as providing information and resources to help consumers reduce their environmental impact.

What is Greenwashing and why should you care? Greenwashing is a marketing technique in which a company makes misleading or exaggerated claims about the environmental benefits of its products or services. There are several types of greenwashing, including:

1. Hidden trade-offs: This is when a company promotes a product as environmentally friendly while ignoring other environmental impacts. For example, a product may be advertised as eco-friendly because it is made from recycled materials, but the company may ignore the fact that the product was transported long distances, resulting in a high carbon footprint.
2. Vague or misleading claims: This is when a company makes vague or ambiguous claims that are difficult to verify. For example, a product may be labeled as "all natural" or "chemical-free," but these claims are meaningless without further explanation or context.
3. Irrelevant claims: This is when a company makes environmental claims that are technically true but are irrelevant to the product. For example, a company may promote a product as "CFC-free," even though CFCs have been banned for decades and are no longer used in the product.
4. Lesser of two evils: This is when a company promotes a product as environmentally friendly when compared to a similar product that is even worse for the environment. For example, a company may promote a car as "eco-friendly" because it gets better gas mileage than other cars in its class, even though it is still a gas-powered vehicle with a high carbon footprint.
5. Fibbing: This is when a company outright lies about the environmental benefits of its products or services. For example, a company may claim that its product is certified by an independent third party when in fact it is not.

This is an action-packed and provocative dialogue that will not disappoint as James and Sheri discuss solutions and best practice to ensure you don't fall prey or misstep in a world of greenwashing,

To learn more about James George, visit https://www.linkedin.com/in/james-george-20995b75/

In Episode 73, host Sheri Hinish delves into bestseller, "From Source to Sold” and offers an inside look at the real-world experiences and valuable lessons of supply chain experts, industry leaders, and disruptive innovators. The book delves into the career paths and strategies of 26 Supply Chain Leaders who have propelled businesses of all sizes, from large multinationals to startups, to the forefront of their industries. It provides listeners with a unique perspective on the specific techniques and smart business practices employed by today’s top supply chain leaders to achieve success and reach the C-suite level.

Why now and what's packed in this episode? Transformation is tough and we are at a crossroads. The leadership stories offer important insights into what it takes to be a successful supply chain leader and these themes have been neatly summarized through what the authors call the CHAIN Model for Supply Chain Leadership, or Chain (C-H-A-I-N), which stands for: Collaborative, Holistic, Adaptable, Influential, Narrative.

A winning combination of entertaining stories about life at the top, how to get there, and rigorous business insights. The book features some of the most successful global operations and supply chain business leaders.

Learn more about From Source to Sold here: https://sourcetosold.com/

ABOUT THE AUTHORS

RADU PALAMARIU https://www.linkedin.com/in/radupalamariu/  Managing director of Alcott Global, the leading global executive search firm focused on operations and supply chain. He works on C-level assignments with Fortune 500 companies and local conglomerates in manufacturing, logistics, transportation, supply chain management and eCommerce.

KNUT ALICKE  https://www.linkedin.com/in/knut-alicke/  Partner at McKinsey & Company, part of the global supply chain leadership team, and a visiting professor of supply chain at the University of Cologne. He advises clients on a variety of topics around supply chain, including digital supply chains, risk and resilience, advanced analytics, and supply chain transformations.

FEATURED CONTRIBUTORS

Yossi Sheffi, Director, MIT Center for Transportation & Logistics

Ivanka Janssen, Chief Supply Chain Officer/EVP, Philips

Ernest Nicolas, Chief Supply Chain Officer, HP Inc.

Sandra MacQuillan, Ex - EVP and CSCO, Mondelēz International

Jim Rowan, CEO and President, Volvo Cars

Tan Chong Meng, Group Chief Executive Officer, PSA International (PSA)

Thomas Netzer, Global COO, Wayfair

Lynn Torrel, Chief Procurement and Supply Chain Officer, Flex

Pier Luigi Sigismondi, President (Worldwide Food & Beverage Group), Dole Sunshine Company

Sami Naffakh, Chief Supply Officer, Reckitt

Tommy Rahbek Nielsen, Executive Vice President & COO, Vestas

Essa Al-Saleh, CEO and Board Member, Volta Trucks

Deepak Garg, CEO & Founder, RIVIGO

Ken Allen, Chair of the Supervisory Board, ProGlove, Ex CEO DHL Express

Vikram Agarwal, Chief Operations Officer, Danone

Beatrix Praeceptor, Ex - Chief Procurement Officer, Mondi Group

Michael Corbo, Ex - Chief Supply Chain Officer, Colgate-Palmolive

Andres Krinninger, President Industrial Trucks & Services EMEA, KION Group

Jay Lee, Former Foxconn Vice Chair

Bonnie Fetch, VP and Head of Global Supply Chain and Manufacturing, Cummins Inc.

Achim Duennwald, COO GLS Germany

Dirk Holbach, CSCO Beauty/Laundry & Home Care, CSVP, MD, Henkel

Donna Warton, CVP Supply Chain and Sustainability, Microsoft

This year's International Women's Day theme is, “DigitALL: Innovation and technology for gender equality,” which highlights the role of innovative technology in promoting gender equality and meeting the health and developmental needs of women and girls.

Women and girls remain underrepresented across the creation, use and regulation of technology. In the face of escalating global crises, we stand at a crossroads. I wanted to share insights from UN Women released today.

-63% of women have access to the internet, compared to 69% of men. And women are 12% less likely to own a mobile phone, a figure virtually unchanged since before the pandemic.

-Women remain a minority in both STEM education and careers, representing only 28% of engineering graduates, 22% of artificial intelligence workers and less than 1/3 of tech sector employees globally. 

-Women in tech often face an actively hostile environment, with a significant pay gap of 21% and considerably lower rates of promotion (52 women for every 100 men). Nearly half (48%) report experiencing workplace harassment and 22% say they are considering leaving the workforce altogether due to the treatment they’ve received in the sector.

What are some key pathways to create and build a safer, more sustainable, more equitable future?

1. Close all gaps in digital access and skills, whereby race, age, disability, socioeconomic status and location all play a role in determining women’s digital access and use.

2. Support women and girls in STEM. Providing universal broadband access for teachers, students and schools—and ensuring digital literacy for its users—can increase girls’ exposure to STEM. Digital learning provides new opportunities to adapt educational environments and curricula to the needs of girls and students from marginalized groups.

3. Create tech that meets the needs of women and girls. The importance of cognitive diversity can not be understated. Technology reflects its creators. Digital access gaps mean women produce less data than men, and a lack of data disaggregation leads to unequal representation in data sets. A global analysis of 133 AI systems from 1988 to today found that 44% displayed gender bias, with 25.7% exhibiting both gender and racial bias—which led to lower service quality, unequal resource distribution and the reinforcement of harmful stereotypes.  

4. Address technology-facilitated gender-based violence. There is continuum between real-world and online violence, with technology helping to perpetuate and heighten surveillance, trafficking and other forms of abuse especially impacting intersecting forms of discrimination for women of color, LGBTIQ+, and women with disabilities.

These are conversations I hope we have every day, not just on March 8th. What would you add as a key pathway to create a safe and equitable world for women and girls?

To learn more about the podcast, please visit supplychainqueen.com or pod.co/supplychainrevolution

#IWD2023 #sustainability #supplychain #technology #diversityandinclusion

Sustainable supply chains can address the key drivers of forest and biodiversity loss in the agriculture and forestry sectors, fueling biodiversity conservation and responsible sourcing of commodities like palm oil, soy, timber, and much more. Episode 71 introduces Gen Z for the Trees, a powerful youth movement aiming for net zero deforestation by 2030 using supply chain mapping + modeling techniques, GIS, and environmental science knowledge to uncover what's REALLY happening in some of the biggest brands' supply chains...and all while attending university full time.

Deforestation in the supply chain is bad for several reasons. First and foremost, deforestation has a significant negative impact on the environment, leading to loss of biodiversity, soil erosion, and carbon emissions. Deforestation also contributes to climate change by reducing the number of trees that can absorb carbon dioxide from the atmosphere.

In addition to the environmental impact, deforestation can also have negative social and economic consequences. Forests are often home to indigenous and local communities who rely on the forest for their livelihoods, including hunting, fishing, and gathering of forest products. Deforestation can displace these communities and disrupt their way of life.

From a business perspective, deforestation can also pose a risk to companies that source products from areas affected by deforestation, such as palm oil, soy, beef, and timber. Consumers are increasingly aware of the impact of deforestation and may choose to avoid products that contribute to it. In addition, regulatory frameworks aimed at reducing deforestation are being put in place in many countries, and companies that fail to comply with these regulations may face legal and reputational risks.

As part of the Rainforest Partnership, the goal of Gen Z for the Trees is to inform the world about sustainable living, stakeholders in the rainforest, and current grassroots efforts to mitigate climate change. They also commit to promoting the work of indigenous rainforest communities while celebrating these communities’ deep and unique understanding of the rainforest.

Gen Z is the generation of change: many of these changes, like climate change, were set in place generations ago but threaten our future on this planet. As temperatures climb, sea levels rise, and natural disasters intensify each year, Gen Z must grapple with the inevitability of change. As the most connected, diverse, and largest generation in the history of the world, Gen Z is driven by immediate action and near instant togetherness. Gen Z makes up 40% of consumers both in the United States and globally. By 2026, Gen Z will be over 40% of the workforce with influence far-reaching, they are poised to create a more sustainable future.

If you like to learn more about Gen Z for the Trees, visit and follow the links below: https://www.rainforestpartnership.org/gen-z-for-the-trees

https://www.rainforestpartnership.org/blog/gen-z-for-the-trees-brings-hope-for-the-future

https://www.instagram.com/genzforthetrees/?hl=en

https://twitter.com/genzforthetrees?lang=en

https://www.rainforestpartnership.org/blog/call-for-volunteers-gen-z-for-the-trees

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