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Supply chains: Smart cars - for iPod/iPhone
By The Open UniversityEducation
Supply chains: Smart cars - for iPod/iPhone episodes
- 2 min
- 0 min
- Smart thinkingIntroducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches7 min
- Transcript -- Smart thinkingIntroducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches0 min
- 9 min
- Transcript -- SmartvilleHow the innovations continue at Smart's factory, and how the brand image is built0 min
- Behind the brandThe radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers12 min
- Transcript -- Behind the brandThe radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers0 min
- Innovating the aftermarketThe servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values4 min
- Transcript -- Innovating the aftermarketThe servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values0 min
About Supply chains: Smart cars - for iPod/iPhone
From the publisher's feed
What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of…
a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.
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