Transcript -- Supply chains: Smart cars

What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.

Share Transcript -- Supply chains: Smart cars

Sign up to save your podcasts

Transcript -- Supply chains: Smart cars

Transcript -- Supply chains: Smart cars

More shows like Supply chains: Smart cars - for iPod/iPhone

Bon départ: beginners' French - Audio

Philosophy: Justice and Morality - Audio

Rheumatoid arthritis - a long term condition - for iPod/iPhone

Croeso: beginners' Welsh - Audio

Cory Doctorow: Computer and Internet Regulation - Audio

Writing Poetry - Audio

Philosophy and the Human Situation - Audio

Beginners’ Chinese - Audio

Andante: beginners' Italian - Audio

The Galapagos - for iPod/iPhone