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Last week we talked about silo structures, which consist of pillar posts and support posts. This week I talk to you a little more about Support posts.
Support posts are critical elements to reinforcing your authority on Google (and with your readers!)
These are the posts that “dive deep” on the information you casually mention in your pillar content.
If you’re a new blogger – starting with a topic cluster plan, and then developing pillar and support posts for those topics, is how you win the game and gain traction quickly.
If you’re an established blogger with hundreds (thousands?) of posts already, I implore you to do a site audit and understand where the gaps are in your silo structures… they you’ve got a content plan for the next few months.
If you already have a topic cluster approach in place – GOOD FOR YOU! Woot! I also explain how I doubled down on a particular cluster to move up FIVE places on Google within just a few days!
I also explain HOW I create my support posts.
Hint: Keyword Research is still critical.
My tools of choice include SEMrush and/or RankIQ. Here are links for these tools.
https://www.semrush.com/lp/sem/en/?ref=2017039287&utm_campaign=aio_campaign&utm_source=berush&utm_medium=promo&utm_term=23
https://www.rankiq.com/?fpr=leslipeterson
Want my blog post update checklist for FREE?? Sign up here: https://leslipeterson.com/
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
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Send us a text
Last week we talked about silo structures, which consist of pillar posts and support posts. This week I talk to you a little more about Support posts.
Support posts are critical elements to reinforcing your authority on Google (and with your readers!)
These are the posts that “dive deep” on the information you casually mention in your pillar content.
If you’re a new blogger – starting with a topic cluster plan, and then developing pillar and support posts for those topics, is how you win the game and gain traction quickly.
If you’re an established blogger with hundreds (thousands?) of posts already, I implore you to do a site audit and understand where the gaps are in your silo structures… they you’ve got a content plan for the next few months.
If you already have a topic cluster approach in place – GOOD FOR YOU! Woot! I also explain how I doubled down on a particular cluster to move up FIVE places on Google within just a few days!
I also explain HOW I create my support posts.
Hint: Keyword Research is still critical.
My tools of choice include SEMrush and/or RankIQ. Here are links for these tools.
https://www.semrush.com/lp/sem/en/?ref=2017039287&utm_campaign=aio_campaign&utm_source=berush&utm_medium=promo&utm_term=23
https://www.rankiq.com/?fpr=leslipeterson
Want my blog post update checklist for FREE?? Sign up here: https://leslipeterson.com/
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
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