be. What Works Weekly

Support, Systems, and The Human Side of Business


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Structure and support can elevate a business, but people ultimately determine its success. In this conversation, Dry Bar franchise owner Jackie Paynter shares how the franchise model empowers her with proven processes while still allowing room for personal leadership. She discusses the realities of managing teams as an introverted entrepreneur, the importance of understanding people, and why relationships remain the most challenging and rewarding part of building a thriving brand.

Listeners will gain practical insight into:

  • Leveraging franchise support systems effectively

  • Balancing process with personalization

  • Leading people when people are the hardest part

  • The mindset shift required for sustainable growth

Ideal for anyone navigating business leadership, franchising, or people management.

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be. What Works WeeklyBy be. Coaching and Consulting