Part of the appeal of producing garments in Peru comes from the homegrown natural fibers, including cotton and alpaca. And while these raw materials are attractive for their quality, they also boast strong sustainability credentials.

As Rizal Bragagnini, executive director of the Peru Textiles Exporters Association, explained, these fibers have the added benefit of durability. For instance, in tests, extra-long staple pima cotton retains its color through at least 140 wash cycles. If garments can last and look better for longer, their impact to the environment is lessened.

This is the message of Peru Textiles’ latest marketing campaign. With the tagline “Find the true value behind Peru Textiles,” the promotion invites buyers and shoppers to explore Peru’s sustainability and quality.

Peru Textiles is aiming to make its production even more sustainable. In 2020, the exporters association set out to make Peru the most sustainable apparel production market in the world. Bragagnini noted that this quest to be the leader in sustainability is a work in progress. During a recent discussion with Sourcing Journal founder and president Edward Hertzman, Bragagnini and Mario Ocharan, director of export promotion at tourism and trade agency PromPeru, detailed the efforts underway to move Peru’s apparel sector in this direction, including renewable energy sources and carbon reduction.

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