One of my all time favorite marketing books is Seth Godin's Purple Cow. The premise is simple. No one notices a brown cow. But what if there was a purple cow out grazing in a field as you drove by? You start to notice right?

Branding yourself in your business is all about creating a purple cow for your prospects and clients.

Tonight, we discuss ways to brand yourself as a "purple cow" in your niche market.

For more sure-fire selling strategies visit my blog at

www.jonathantaylor.wordpress.com

The key to effective sales copy is holding the reader's interest. That starts with the Headline.

Here are some examples of great headlines:

http://www.abraham.com/articles/100_Greatest_Headlines_Ever_Written.html

We discuss the other steps of a well crafted sales ad.

You can read more sales strategies at my blog www.jonathantaylor.wordpress.com

In sales, you have to give before you can get. That means coming up with some type of information product to give away on the front end.

We discuss about simple ways to create informative books, CDs, and DVDs.

For more sales and marketing strategies, visit my blog at www.jonathantaylor.wordpress.com

Testimonials are one of the most effective strategies for selling, yet few sales professionals or small business owners use it.

We discuss strategies on how to get great testimonials from your best clients.

One of the best selling techniques I've ever discovered involves "not selling" to every potential client. Takeaway Selling one of the hardest selling techniques to master, but it works every time.

We discuss it on tonights show.

Also for more selling tips, visit my blog at

www.jonathantaylor.wordpress.com

If you don't have a sales system in place, then you're fighting an uphill battle everyday. On tonight's show we teach some simple strategies to building a turnkey system that will bring clients back to you again and again.

This is a classic strategy by the legendary Joe Girard using today's online technology.

On Tonight's show, we discuss Mark and Elsom Eldridge's book, The Obvious Expert. I believe this book highlights by far, the best way to increase your sales- establishing yourself as a recognized expert in your field or industry.

*Due to some slight technical difficulty, our show cut out after 30 minutes.

If you're a small business owner or sales professional, this show is for you. Each week we'll be discussing sales and marketing strategies.