Rupert Hill set up "Surf Simply" from scratch over in Costa Rica. He has made a remarkable success of it, going from zero to hero in over 10 years. It's been a long hard slog but he is on top of his game now, offering surf weeks for over $6,000 per person and boasting a two year waiting list. That's an incredible achievement. Well done, Surf Simply!

Nick picks Ru's brain about surfing and how the coaching aspects changes when you eliminate nature's whims from the equation. Learning to surf and improving your surfing in a pool becomes a whole lot more effective... or does it?

What do you think?