Jessica Mahoney’s professional life has crossed paths with WavePoolMag a few times now, first at ADG and later as COO at Surf Park Summit. Over the years, she has amassed a databank of knowledge in the industry from the tech side to the consumer side and all points in between. We had a nice long chat with Jessica to discover what wave pool operators can do to improve their business through facility offerings, amenities, seasonality planning, branding, and much more. Dig in for an accelerated learning package in this latest WavePoolMag podcast.