I've shared the idea of the 80:20 rule to focus on Serving the Existing Customers Rather Than Acquiring New Ones.
This simple practice will help in:
Increasing Customer Value
Increasing Customer Trust (Relationship)
Increasing Word of Mouth.BYW, You can drop your questions on this blog post: https://surfsaas.com/podcast/existing-vs-new-customers/
Shehraj Singh (Founder of SurfSaaS)