Surfside PPC Podcast

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course
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***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training
****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting

Access premium content on:
Patreon: https://www.patreon.com/cw/surfsideinbound
YouTube: https://www.youtube.com/@Surfsideppc
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The 2026 Google Ads Course is Here!
Price: Just $34.99/year.
https://surfsideppc.com/products/google-ads-course

Join the Surfside PPC Community: Get your specific questions answered 
Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management.

Are you launching ads based on "vibes" or a data-backed hierarchy?

In this episode of the Surfside PPC Podcast, I move beyond basic technical settings to answer the most fundamental question in paid media: Where should I put my budget to actually make money?
 
I  break down the 80/20 rule of budget allocation, why Search is still the "Gold Standard," and how to stop wasting money on low-quality automated leads. Whether you are running lead gen or eCommerce, this episode provides the architectural framework you need to scale.

In this episode, I cover:

• The Paid Media Hierarchy: Why you must prioritize campaigns based on intent and funnel position, not just what's "new" in Google Ads.
• The 80/20 Rule: The ideal budget split between Search and Performance Max (PMax) for most businesses.
• Search as the Foundation: Understanding "Money Keywords" vs. "Research Keywords."
• The Roofing Case Study: A deep dive into why you should bid $300 for an installation click but only $75 for a research click (and how to structure this).
• Performance Max Nuances: How to leverage PMax for local store visits and eCommerce without getting flooded with junk leads.
• Demand Gen Strategy: Using video to fill your funnel and build a "living room presence" on YouTube.
• CAC vs. LTV: Why high CPAs are acceptable if you know your numbers.

“Search is the non-negotiable starting point. It provides the clean data signals necessary to fuel the machine learning models.”

*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course
**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join
***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training
****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting

Access premium content on:
Patreon: https://www.patreon.com/cw/surfsideinbound
YouTube: https://www.youtube.com/@Surfsideppc
SKOOL: https://www.skool.com/surfsideppc

The 2026 Google Ads Course is Here!
Price: Just $34.99/year.
https://surfsideppc.com/products/google-ads-course

Join the Surfside PPC Community: Get your specific questions answered 
Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management.
Precise conversion tracking is the high-performance engine behind every successful Google Ads campaign. For lead generation businesses data is the only bridge between ad spend and actual revenue. Without a precise tracking foundation, the most sophisticated bidding algorithms remain blind, unable to distinguish a casual browser from a high-value client. This inaugural episode of the Surfside PPC Podcast serves as your definitive guide to bridging that gap. Our mission is simple: a dedicated Q&A format designed to improve your marketing ROI by turning technical setups into strategic profit. Selection of your tracking goals is only half the battle; precision implementation is where ROI is won or lost.