In this episode of The Sales Podcast, I’m joined by Holly Rollo, Go-To-Market (GTM) advisor and author of the new book SURGE. Holly shares her extensive experience in helping businesses accelerate growth and build winning go-to-market strategies that drive results.

We cover:

✔️ Key insights from SURGE on how to create momentum and thrive in competitive markets

✔️ The role of alignment between sales, marketing, and product teams in GTM success

✔️ Holly’s actionable tips for overcoming common GTM challenges and driving sustainable growth

If you’re a sales or marketing leader looking to supercharge your go-to-market strategy, this episode is a must-watch!

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