In this episode, we sit down with Leon Aboud from Unfungible to explore the realities of building and scaling a Web3 marketing agency in today’s fast-evolving blockchain industry. Leon shares his journey at Unfungible, insights into the Web3 marketing landscape, and the strategies agencies need to stay competitive in crypto, NFTs, and decentralized ecosystems.
We dive into how Unfungible approaches Web3 brand growth, community building, campaign execution, client acquisition, and long-term scalability. Leon breaks down the challenges Web3 agencies face, the opportunities emerging in the next wave of blockchain adoption, and what it truly takes to operate a successful marketing agency in the Web3 space.
This conversation is packed with value for Web3 founders, marketers, agency owners, and anyone building in crypto, offering actionable advice on agency operations, positioning, content creation, partnerships, and scaling processes.