Think you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! From E-E-A-T to Justia and Yelp, Chris reveals the new rules of visibility today. Discover how to compete and win in the age of AI.

📰 About Chris Dreyer:

Chris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency helping elite personal injury law firms dominate Google’s first page. As a leading voice in legal marketing, Chris is also the host of the Personal Injury Mastermind podcast. He has dedicated his career to helping attorneys break through the noise and build the kind of firms that change lives — including their own.

👉 Sasha and Chris explore:

— How ChatGPT and AI search are reshaping law firm SEO.

— Why 27% of all legal search traffic has shifted away from Google (and what’s next).

— The new ranking factors: E-E-A-T, case results, and third-party credibility.

— Why directories like Yelp and Justia are skyrocketing and how to use them.

— The future of visibility: mastering Search Everywhere Optimization before your competitors do.

👉 Main Takeaways from the Episode:

— Audit your website today: make sure your case results page is updated and syndicated to trusted third-party sites.

— Strengthen your E-E-A-T — add author bios, showcase credentials, and highlight experience on every major page.

— Claim and optimize your profiles on Justia, Yelp, and Avvo.

— Meet with your marketing team this week to discuss an AI search readiness plan. Don’t wait until competitors outrank you.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Chris Dreyer:

• Website: https://chrisdreyer.co/

• LinkedIn: https://www.linkedin.com/in/chrisdreyerco

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights