I’m joined by Nash Zivkovic, Owner and President of White City Logistics, a 50-truck, over-the-road operator based in the Chicago area. Nash shares his journey from starting with cargo vans to building a robust trucking company that serves the lower 48 states. We dive into the challenges of running a trucking business, the importance of honesty in customer relationships, and how technology is shaping the future of logistics.

Key Takeaways:

(03:27) Dispatch knowledge gives a solid foundation for a career in trucking.

(05:58) Honest communication leads to stronger customer and driver relationships.

(07:37) Frequent and accurate updates improve trust and reliability in logistics.

(11:14) Trucking is unpredictable and requires honest communication.

(13:16) Diversifying freight sources reduces dependence on load boards.

(18:21) Scaling a trucking business takes strategic planning and dispatch expertise.

(22:05) The industry faces fraud, rising costs and unreliable brokers.

(28:35) Fuel and maintenance costs continue to pressure profit margins.

(31:21) Hiring trustworthy drivers is a challenge due to industry distrust.

(39:57) Investing in technology boosts efficiency, tracking and dispatching.

Resources Mentioned:

White City Logistics -

https://www.whitecitylogistics.com/

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