Welcome Chris, owner and CEO of Cereal Killerz! 
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Chris embarked on an inspiring journey from leaving his government job to becoming an entrepreneur. In our discussion, he generously shares the intricate process of developing business ideas and crafting a robust business plan. He candidly discusses the areas where his initial plan faltered and how he navigated necessary pivots. Facing challenges ranging from contractor delays and financial reserves to managing customer flow, Cereal Killerz confronted and conquered these obstacles with resilience. The unexpected curveball of COVID further complicated matters, restricting cash flow in the business. However, Chris and his savvy real estate agent devised a clever solution known as the "COVID Clause," ensuring they wouldn't be financially burdened during government-mandated shutdowns.

One captivating highlight of Chris's journey is his appearance on Shark Tank, a show he's always admired. He provides intriguing insights into his experiences during the show, offering a glimpse behind the scenes. Surprisingly, despite the exposure, the business didn't experience a significant boost, largely due to the decline in tourism in Las Vegas.

In the world of entrepreneurship, losses are a part of the game. While online discussions often focus on the glamorous aspects like fancy cars and financial freedom, Chris emphasizes that the path to success is paved with challenges and failures that many are unwilling to confront.

Cereal Killerz boasts a substantial social media presence, with Chris advocating for one key strategy above all others—consistency. They've reaped remarkable rewards, especially on TikTok, where they've maintained an impressive posting frequency of three times a day for years. Each post is akin to a commercial, potentially reaching millions of people.

So, what's on the horizon for Cereal Killerz? Chris sheds light on the company's vision, which involves transitioning to a more drive-through-oriented business model, inspired by Dutch Bros, and implementing a rotating menu, a concept similar to Crumble.

If you're eager to delve deeper into Chris's journey, discover the secrets of thriving in the competitive world of entrepreneurship, and gain valuable insights into the power of consistency in social media.