In this episode, Jeet Mukherjee and Tracy Dent unpack how businesses can navigate today’s chaotic economy — from inflation and tariffs to supply chain risks and uncertainty. We explore how to manage volatility across your product portfolio and what leaders must do in the short term and over the next few years.

We discuss:

• How to build flexible pricing strategies in unpredictable environments
• The  impact of tariffs and how to prepare
• Systemic fixes vs. urgent tactical moves
• Levers for creating value during recessions and deflation

CHAPTERS

00:00 Introductions

01:01 Tariff strategy vs. tactics in volatile markets

08:45 How to navigate price changes during tariff volatility

14:01 Cost plus and value based pricing during tariffs

18:55 Outdated assumptions about pricing during volatility

24:10 Getting the sales force ready

28:14 Navigating consumer confidence in B2B

35:10 Big picture strategies for US manufacturing 

38:15 What to do if we reach stagflation

40:39 Advice for C-Level