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The search game has changed and publishers are feeling the heat.

In this episode of The Boost, Greg sits down with Amy Aitman, COO of Venture 4th Media and co-founder of Red Visible, to unpack what it really takes to build winning content strategies in today’s fragmented landscape. From the death of Google-first publishing to the rise of Reddit, YouTube, and niche forums, Amy brings the fire on how publishers can adapt, stay relevant, and create content that actually connects.

You’ll learn:
-Why SEO alone won’t save your site in 2025
-What content moats still exist—and how to build them
-How Reddit is becoming the most important platform you’re ignoring
-What today’s content team should really look like (hint: multi-hyphenates FTW)
-Why authenticity and community are the new SEO

If you’re a content creator, affiliate marketer, or digital publisher—this episode is a must-listen.

This episode is presented by Grommet, the leading product discovery marketplace that connect thousands of new and unique products with millions of shoppers. Check out what's trending at https://thegrommet.com

Want to promote these products to your audience and earn 20% for every sale of every product? Email [email protected] for more information about joining our exclusive publisher program.