The Boost with Greg Rollett

Most brands today launch with a Shopify store and figure out distribution later. Andrew Broshat and his family took the opposite approach — and built a real, growing business because of it.

Andrew joins Greg Rollett live from the Affiliate Summit West showroom floor to talk about how WrapIt Storage (an OG Grommet brand) got its start, why going retail-first made all the sense in the world, and what it actually takes to manage multiple sales channels when you're running a small team with big ambitions.
In this episode:

How Andrew's dad Jim went from 17 years at Target corporate to launching a storage strap company at the National Hardware Show

Why retail was the natural first channel — and what brands with DTC-only instincts are missing

The new adhesive hook line competing directly with Command, and how WrapIt is differentiating through design

What happens when you try to launch a new product AND manage existing ones with a lean team

The "life or death, 48 hours, move 1,000 units" question — and why Andrew's answer had nothing to do with Amazon or retail

How WrapIt is using Affiliate Summit to build publisher relationships as a new distribution channel

What AI is (and isn't) doing for their business right now

Whether you're a brand trying to figure out your channel mix, a publisher looking for unique product partners, or just curious how family businesses actually grow, this one's for you.

The Boost is presented by Grommet and Affiliate Summit.

Get your tickets to Affiliate Summit here: https://www.affiliatesummit.com
Use code BOOST15 to save 15%!

Discover 1,000s of new and unique products on Grommet here: https://thegrommet.com

Plus, you'll get 20% off all of them when you give them an Upvote.

Season 4 of The Boost continues with Collin Short, President of the Flyover, a daily email news publication delivering to 4 million people across the United States. The Boost is presented by Grommet and Affiliate Summit.

In this episode, host Greg Rollett and Collin break down how the Flyover built an obsessive audience in a world of collapsing trust in mainstream media. They discuss why people actually beg for the newsletter (literally emailing the team when it's 20 minutes late), how they've stayed counter-cultural by building loyalty to the brand instead of celebrity hosts, and the philosophy behind their monetization model. 

Collin reveals the "flywheel" that powers everything at the Flyover—how content, monetization, and growth have to work together perfectly, and why cutting corners on any one piece breaks the entire system. They also dig into why unbiased, fact-based news fills a massive gap in America, how the Flyover partners only with products they personally test and stand behind (even reimbursing readers when something goes wrong), and how they're expanding beyond email into podcasts, YouTube, and texting to reach more people without diluting the core product.

In this episode you'll discover:

• Why readers literally email asking where their newsletter is (and what that means for trust)
• How to build a newsletter people actually want vs. one they tolerate
• The content-monetization-growth flywheel that powers sustainable media
• Why being counter-cultural (no celebrity hosts) is actually a competitive advantage
• How to monetize without breaking trust with your audience
• Why unbiased, simple news beats sensationalism and algorithms
• The strategy behind only partnering with products you genuinely believe in
• How to expand (podcasts, YouTube, texting) without losing what makes you special
• Why 4 million high-quality subscribers beats 10 million low-engagement ones

If you're running a newsletter, building an audience, monetizing content, or trying to figure out how to grow without selling out, this episode is essential.

The Boost is presented by Grommet and Affiliate Summit. Get your tickets to Affiliate Summit East here: https://www.affiliatesummit.com/east 

And use code BOOST15 to save 15%!

Discover 1000's of new and unique products on Grommet here: https://thegrommet.com Plus, you'll get 20% off all of them when you give them an Upvote.

Learn more about the Flyover: https://jointheflyover.com

Season 4 of The Boost kicks off with Dennis Quinn, Head of Creative Strategy at WP Creative Group at The Washington Post.

The Boost is presented by Grommet and Affiliate Summit. 

Get your tickets to Affiliate Summit East here: https://www.affiliatesummit.com/east

And use code BOOST15 to save 15%!

In this episode, host Greg Rollett and Dennis break down how publishers and brands can build trust in a world flooded with generic AI content. They talk about why first-person storytelling is winning, why creator-led content works when it is rooted in real expertise, and how The Washington Post is helping brands create content that feels useful instead of promotional.

Dennis also shares the thinking behind Postworthy, WP Creative Group’s creator-led video framework, why newsletters and owned platforms still matter, how events and experiences can drive real creative and business value, and why brands need to stop trying to convert on every single piece of content.

They also dig into the rise of vodcasts, the power of surrounding a brand story with clips, transcripts, and social content, and what trust actually looks like when content is built for real people instead of algorithms.

In this episode:
•Why trust is still the foundation of great publishing and marketing
•Why generic brand messaging is losing
•How first-person storytelling is outperforming bland advice
•What makes creator-led content actually credible
•Why newsletters, owned channels, and experiences still matter
•How vodcasts can become the center of a full content ecosystem
•What brands should do differently if they want real thought leadership

If you care about content, credibility, audience trust, and where media is headed next, this is a strong way to kick off the season.

Discover 1000's of new and unique products on Grommet here: https://thegrommet.com

Plus, you'll get 20% off all of them when you give them an Upvote. 

AI is changing how brands, products and publishers get discovered and traditional SEO alone is no longer enough.

Recorded live from Affiliate Summit East, this episode of The Boost features Ewen Finser, CEO of ScaleVisible, breaking down how brands can generate visibility in AI-powered search, answer engines, and platforms like ChatGPT, Perplexity, and Google AI Overviews.

We dive deep into AEO (Answer Engine Optimization), why AI chooses some brands over others, and how owned media — blogs, YouTube, Reddit, and third-party editorial — now plays a critical role in AI trust, citations, and brand authority. Ewen explains why focusing on a single channel is a losing strategy, how Reddit can amplify (or damage) brand perception at scale, and why outdated org charts are holding brands back in the AI era.

You’ll also hear why high-signal, original content matters more than ever, how brands should audit their AI visibility today, and where the next big opportunities are emerging for publishers and marketers.

This episode is presented by Affiliate Summit and Grommet. 

🎟️ Join us at Affiliate Summit West in Las Vegas (Jan 12–14) and get 15% off your ticket with code BOOST15. Head to https://www.affiliatesummit.com/west and register today!

Learn more about Grommet at https://thegrommet.com

Join us at Affiliate Summit East in New York City and save 15% on your ticket by using the code BOOST15 at https://affiliatesummit.com

The New York Post is one of the few major publishers growing in the middle of an algorithm meltdown, AI-driven search changes, declining social clicks, and the most unpredictable traffic landscape the industry has ever seen.

In this episode of The Boost, host Greg Rollett from Grommet sits down with Jackie Goldstein, VP of Commerce at the New York Post, to uncover how their team is winning across search, social, and AI—and why the Post remains one of the most resilient media brands in the world.

From building a powerhouse commerce operation inside a 200-year-old newsroom to creating headlines that “kick you in the eyeballs” while still driving performance for partners, Jackie breaks down the exact strategies her team is using to stay ahead.

🧠 What You’ll Learn:

• How the NY Post is thriving in search despite algorithm volatility and AI disruption

• Why leaning into AI (not fighting it) is giving them a competitive edge

• The secret behind their punchy, unapologetic headline style—and how it still works for commerce

• Commerce inside a legacy newsroom: CPC, CPA, and flat-fee models that power massive revenue

• How social listening + rapid content creation turn cultural moments into shoppable wins

• The Post’s 2024–2025 playbook for gift guides, distribution, and Q4 domination

• How they balance editorial integrity with partner needs in performance-driven content

• The systems and cross-team collaboration that eliminate silos between sales, editorial, and partnerships

Whether you’re a publisher navigating AI, a brand looking to understand modern commerce strategies, or a marketer trying to survive the “algorithm apocalypse,” this episode is your blueprint for thriving in a shifting landscape.

🎁 The Boost Is Presented by Grommet

Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.

✨ Explore what’s trending → https://thegrommet.com

💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.

🎯 Affiliate Summit West is happening January 12-14 in Las Vegas! Network with top publishers, affiliates, and media buyers. Use code "BOOST15" for 15% off tickets: https://www.affiliatesummit.com/west

Publishers and affiliates are facing their biggest traffic crisis in years. Organic search is disappearing, AI overviews are stealing clicks, and Reddit is dominating the SERPs. But some media companies are thriving despite these changes.

In this episode of The Boost, host Greg Rollett sits down with Emily Jackson, SVP of Commerce at Forbes, to uncover how one of the world's most successful media brands is navigating the traffic apocalypse. Emily shares the hard data on declining search traffic and reveals the specific strategies Forbes is using to build sustainable revenue streams that don't depend on Google.

This conversation reveals the playbook that's working right now for publishers who want to survive and thrive in the new media landscape.

🧠 What You'll Learn:
The real numbers: How much organic search traffic publishers are actually losing and why it matters

Price drop notifications: A simple email capture strategy that turns browsers into buyers

The 40% rule: Why Gen Z's video shopping habits are reshaping commerce content strategy

Revenue diversification: How to reduce Google dependence without losing affiliate commissions

Content evolution: Moving beyond listicles to build audience loyalty and repeat traffic

Video commerce: Making YouTube and social content actually profitable for publishers

Whether you're a publisher, affiliate marketer, or media professional—this episode shows you how to build traffic and revenue streams that algorithms can't touch.

🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. 

✨ Explore what's trending → https://thegrommet.com. 
💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.

🎯 Affiliate Summit East is happening January 12-14 in Las Vegas! Use code "BOOST15" for 15% off your ticket and join the biggest affiliate marketing event in the world. Network with top publishers, affiliates, and media buyers at https://www.affiliatesummit.com/east

Ready to transform your product launches from simple press releases into revenue-generating machines? This episode reveals exactly how to coordinate PR and affiliate marketing for maximum impact.

In this episode of The Boost, host Greg Rollett sits down with Jenna Lee Scott, founder of JLS PR (soon to be Great Scott), to break down her proven strategy for combining traditional earned media with performance-driven affiliate marketing. Jenna shares real case studies from brands like Chill House and Clear Stem, showing exactly how coordinated PR-affiliate campaigns can drive both editorial coverage and measurable sales.

You'll discover why the most successful product launches require a synchronized approach between PR teams and affiliate managers, and how to set up the technical infrastructure needed to track and optimize your results across multiple publisher partnerships.

🧠 What You'll Learn:
• The 6-week launch timeline that gets editors excited and affiliates ready to convert 
• How to host product seeding events that build relationships with key media contacts while setting up affiliate partnerships 
• The technical setup brands need before launching (skim links, Impact, commission structures, and attribution) 
• Why editorial coverage drives the strongest initial sales compared to other affiliate partners 
• How to leverage PR coverage for licensing badges, social proof, and ongoing marketing assets 
• The biggest mistakes brands make when entering affiliate marketing and how to avoid them 
• Emerging trends in AI and search that are reshaping how publishers discover and promote products

Whether you're a publisher, brand, commerce director, or affiliate manager—this episode is your masterclass in building revenue-driving media relationships that benefit both sides of the partnership.

🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. 

✨ Explore what's trending → https://thegrommet.com. 

💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.

🚀 Affiliate Summit West is coming January 12-14 to Las Vegas! Join the biggest names in affiliate marketing at Caesars Forum and network with top publishers, traffic buyers, and affiliates. 

Use code BOOST15 for 15% off your ticket → https://www.affiliatesummit.com/west

While everyone's worried about AI replacing content creators, some publishers are using data-driven methodologies to create review content that AI simply can't match. US News & World Report has cracked the code and their formula is beating both AI-generated reviews and pay-to-play competitors.

In this episode of The Boost, host Greg Rollett sits down with Amro Naddy, VP & General Manager of 360 Reviews at US News & World Report, to reveal the exact data-driven formula that's helping them dominate competitive review categories. 

From leveraging third-party data and consumer surveys to building methodological transparency that Google's algorithms love, Amro breaks down why their approach consistently outperforms AI-generated content—and how other publishers can adopt similar strategies.

This isn't just theory. US News has scaled this formula across 60+ categories, from $2,000 mattress reviews to auto insurance, proving that rigorous methodology beats artificial intelligence when it comes to building trust and driving conversions.

🧠 In this episode you'll discover:
• The third-party data sources and consumer survey strategies that create AI-proof content differentiation 
• How to build methodology-first review processes that satisfy both Google's E-A-T requirements and user trust 
• The 4-persona conversion framework (rational/emotional + fast/slow) for optimizing review pages that actually convert 
• Category expansion strategies for scaling data-driven reviews from 1 to 60+ verticals while maintaining quality 
• Why "showing your work" with transparent methodologies creates competitive advantages AI can't replicate 
• Expert reviewer sourcing and vetting processes that build real authority in any vertical

Whether you're a publisher, commerce director, or content creator looking to future-proof your review content against AI disruption, this episode shows you exactly how data-driven methodologies create sustainable competitive advantages that drive real revenue.

🎁 The Boost Is Presented by Grommet. 

Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.

 ✨ Explore what's trending → https://thegrommet.com. 

💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.

Join us at Affiliate Summit East in New York City and save 15% on your ticket by using the code BOOST15 at https://affiliatesummit.com

Want the exact playbook for building and managing 200+ publisher partnerships? Cooper Schwartz from Money Group breaks down their entire system that generates millions in revenue.

In this episode of The Boost, host Greg Rollett sits down with Cooper Schwartz, Head of New Business & Growth at Money Group (Money.com), to reveal the complete publisher partnership playbook that powers their 200+ partner network.

From working with Forbes and Fortune to managing hundreds of unique deal structures, Cooper shares the systems, strategies, and relationship management tactics that make it all possible.

🧠 What You’ll Learn:

• The complete publisher partnership playbook: how to identify, approach, and onboard partners at scale 

• Systems for managing 200+ unique publisher relationships with different deal structures 

• The “white glove service” model that keeps partners happy and performing • How to turn competitors into profitable collaborators (Forbes, Fortune, NerdWallet strategy) 

• Technology and processes needed to scale partnership programs beyond 50+ partners 

• Revenue ascension model: moving partners from affiliate to major brand deals 

• The content hub strategy that creates win-win value for all parties

Whether you’re a publisher looking to build partnerships, a business development professional scaling relationship programs, or a media company wanting to expand beyond traditional monetization—this episode is your complete playbook for partnership success.

🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.

✨ Explore what’s trending → https://thegrommet.com.

💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.

🔗 Resources & Links: • Connect with Cooper Schwartz: [email protected] Cooper on LinkedIn: https://www.linkedin.com/in/cooperschwartz/

• Money Group: https://money.com •

• Affiliate Summit East: https://www.affiliatesummit.com/east (Use code BOOST15 to save 15% on your ticket)

→ Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5

🎟️ Don’t miss Affiliate Summit East in New York City, August 4-5! Join the biggest affiliate marketing event on the East Coast and use code BOOST15 for 15% off your tickets: https://www.affiliatesummit.com/east

Discover how B2B brands are adopting consumer marketing strategies to connect with buyers earlier in their journey and stand out in crowded markets. 

In this episode of The Boost, host Greg Rollett sits down with Kerry Curran, host of Revenue Boost Marketing Podcast, to explore the converging worlds of B2B and B2C marketing tactics.

Kerry shares incredible insights on how B2B marketing is evolving as buyers increasingly research solutions independently before ever talking to sales teams—creating an opportunity for brands that provide value through content and community.

🧠 You’ll learn: 

• How B2B buyers now research solutions like consumers shopping for major purchases 
• Why social listening tools provide critical competitive intelligence for B2B brands 
• How to extract actionable customer insights from discovery calls and turn them into content 
• The power of featuring your customers in authentic content to attract similar brands 
• Why “founder-led growth” through video content is winning in the B2B space 
• How to identify and communicate your true differentiator in a “sea of sameness”

Whether you’re a publisher, media professional, or B2B marketer—this episode is your masterclass in adopting consumer brand marketing tactics to stay ahead of the competition while building more authentic connections with your audience.

🎁 The Boost Is Presented by Grommet. 
Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers. 

✨  Explore what’s trending → https://thegrommet.com. 

💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.

→ Connect with Kerry Curran: 
LinkedIn: https://www.linkedin.com/in/kerrycurran 
Revenue Boost Podcast: https://revenuebasemarketing.com/podcast 

→ Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5