The Unfiltered CEO

Surviving the First 2 Years, Learning from Experience, & the Truth About Entrepreneurship with Tammy Johnston

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If you're navigating your own business journey or feeling unsure about the next step — this episode is packed with inspiration, practical advice, and real talk you won’t want to miss!

This week, I’m joined by Tammy Johnston - THE Hold Your Hand and Kick Your Ass Business Coach, who helps new businesses not just survive the first two years, but THRIVE.

In this episode, we chat about:

  • Tammy’s background in the corporate world and her transition into entrepreneurship
  • The importance of prioritizing tasks that actually grow your business, not just client work
  • Why getting support early on is key to moving the needle
  • Why imperfect action is better than waiting to “get it right”
  • The reasons why so many businesses fail in the first 2 years
  • The skills of marketing and social media every business owner needs, even when referrals are rolling in
  • When your business takes off, are you actually set up to handle it? (Systems, finances, etc.)
  • Why you need a network of women business owners to support you - and how your inner circle changes as you grow
  • The reality of owning a business and how to know if it’s really for you
  • The 3 questions you should ask yourself after every experience to learn from both the good and bad
  • The importance of slowing down, reflecting, and actually taking the time to think
  • Making yourself DO THE DAMN THING - how to stop overthinking and get out of your own way
  • The truth about social media: it’s a highlight reel, not the reality behind the scenes
  • The value of doing the slow, boring work to get ahead in business, rather than chasing quick fixes
  • Planning longterm and checking in with that plan often to stay on track

    • Connect with Tammy on Instagram and her website!

     

    Learn more & sign up for a Design & Marketing Power Sprint with Abby. In just 3 days, we’ll take those lingering "I've been wanting to do this" projects and turn them into polished, done-for-you deliverables you can start using right away — no stress, tech headaches, or endless revisions. Only 3 spots left!

     

    FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!

    1. Instagram Audit: This free audit is your chance to get personalized feedback on your profile + content — so you can stop guessing and start showing up in a way that actually feels like YOU and connects with the right people.
    2. The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
    3. Website Review - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
    4. 5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
    5. Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.

      6. Check out our website for more ways to work and connect with us!

       

      Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻

       

      → Connect with me on Insta:

      @abbybradetich for alllll the juicy things

      @illuminessencecreations for brand & web

      @theunfilteredceopod for the podcast!

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      The Unfiltered CEOBy IlluminEssence Creations