In this episode of Susan Sheehan’s Success Series, I’m joined by legendary network marketing trainer Tom “Big Al” Schreiter to unpack the real reason people don’t listen—and how to turn everyday conversations into powerful, pressure-free influence.

We talk about why human nature hasn’t changed, why “selling” often backfires, and how to create quick rapport, reduce rejection, and help people feel safe while still moving toward a decision.

What You’ll Learn

• Why people decide instantly (and often with no information)
• The #1 shift that removes fear: from “selling” to helping
• How to build rapport in 30 seconds using shared truths
• Why starting with the outcome changes everything
• The simplest way to guide attention: ask a question
• How emotion drives action—and the power of asking “How do you feel?”
• A closing style that feels natural: give options and step back
• How to “create influence” by becoming an expert fast (yes—even with a simple Google search)

Mentioned Resource

• Big Al’s books & audios: bigalbooks.com
• Got a problem? Ask us a question and if you like the answer we book a time for a session.  Send your question here: [email protected]