Lee Caraher, CEO of San Francisco based PR Agency Double Forte, explains how agencies can manage prospects that ghost them part way through a sales cycle. Quick hint, it's all about respect.

Meet Katy Hendricks, EVP of Business Strategy and Growth at Powell Communications.

Katy was kind enough to answer the questions of our female co-workers at SUSO and share her insights on how women can develop themselves in business.

Have a listen to these 12 punchy minutes of wisdom from Katy.

Dallin Nead, CEO of Video Supply, takes us through his journey from paid marketing to SEO and the impact it had on his business.

We talk about:

• How Dallin thinks about SEO ROI
• The challenges of implementing SEO
• The strategy he adopted and results

More about Dallin Nead

Dallin Nead helps entrepreneurs and businesses create authentic, results-driven media so they can share their message and vision with the world.

He helps brands clarify, create, and communicate their vision for a happier, more meaningful life, business, and community.

He consults with small and large companies including Princess Cruises, U.S. Marine Corp., Teachable, Run Like Clockwork, Culture Add Labs, and many others.

Guest: Julia Mccoy, President at Content at Scale, a company that helps freelancers produce a months worth of SEO content in a day.

Host: Chetan Bhatt, Head of Growth at SUSO Digital, a white label SEO Agency headquartered in London.

This conversation strikes upon:

• The immense new traffic opportunities with Bard's AI assisted search.
• What the new SERPS will look like
• How to produce AI generated content at scale without detection from Google
• The way humans + AI can collaborate successfully in SEO

Alex Blondin, cofounder at Everything Is User Experience passionately explains the power of user experience insights and the impact of creating a values based Agency in 2023.

Finn Thormeier is founder at Project 33, a B2B personal branding agency. He shares with us a tested implementable strategy for founders on LinkedIn.

Daniel gives a practical breakdown on what B2B communities are, where to start, who in your company should start building them and how to monetize and scale the effort.

Bio:

Daniel de la Cruz is the founder & chief learner of Polymensa - providing non-ego advisory boards to agencies. He's met over 3,000 agencies, getting a behind the curtain look on how they are run. As part of that journey he built The Agency Collective, a peer community for agency founders and has helped 100s of agencies successfully grow their agency. As part of his overall life mission Daniel is committed to helping young people out of a life of crime at the charity Gloves Not Gunz.

Website:

www.polymensa.com

Social:

https://uk.linkedin.com/in/agencies

https://www.instagram.com/dantheagencyman/

Bill paints a clear picture of how technology and content will shape the next five years. What strategies should brands anticipate? How will developing trust with customers evolve? How will thinking like a publisher define success?

Guest:

Bill Herling, CEO & Founder at Humming, a company which which seeks to make ad creation, placement and adaptation automated.

Chris Kenna is Chairman & Founder of Brand Advance Group, which helps the world's largest brands and agencies reach diverse communities, at scale, with authenticity through diversity media, insights, and technology.

In this episode, Chris explains how the demographics of major markets are changing and how brands can target growing communities with buying power. He also explains how brands are missing out on reach due to unnecessary ad-blocking and the open-access data-driven solutions for better ad placement.

SEO is a constantly changing landscape and requires teams with diverse backgrounds and skill sets to serve clients efficiently. Deep Shah, Project Manager, explains how SUSO Digital had developed its team of SEOs over the last three years and the benefits to clients.

With your host: Chetan Bhatt, Marketing Manager at SUSO Digital