Sustainability Talks

Alles over de hot topics in digital advertising? Beluister de podcast

Digital advertising kreeg het de afgelopen maanden zwaar te verduren. Diverse instanties lieten zich negatief uit over bepaalde praktijken. De groep IAB Belgium binnen BAM bracht een aantal experts rond de tafel om wat meer kader en duidelijkheid te bieden.

Tout savoir sur les hot topics en publicité digitale ? Écoutez le podcast !

La publicité digitale a eu la vie dure ces derniers mois. Diverses instances ont exprimé des avis négatifs sur certaines pratiques. Le groupe IAB Belgium au sein de BAM a réuni un certain nombre d’experts autour de la table pour tirer les choses au clair.

Elke maand stelt BAM een Marketing Book of the Month voor. Deze keer is dat ‘Why Innovation Fails’ van Living Tomorrow CEO Joachim De Vos. We konden ‘m strikken voor een podcastinterview over de rol van marketing bij innovatie.

Marketing What?

Marketing Talks is an interview-style podcast about the ever-changing media and marketing landscape. Each month we interview a top marketer about their approach to marketing.

In short: Podcasts that you will definitely, undoubtedly want to listen to.

🎙️ On the fourth episode: Sophie Pollet - VP Marketing of Telenet Business

On this month’s episode of Marketing Talks Ianka Fleeracker talks with Sophie Pollet, Marketing Leader(ship) of 2020. With her background in marketing strategy, she has worked extensively with cultures, human psychology, and the world of consumers (B2C).

In this podcast, Sophie gives her tips and advice on how to transfer marketing techniques from the consumer environment to the business environment.

Marketing What?

Marketing Talks is an interview-style podcast about the ever-changing media and marketing landscape. Each month we interview a top marketer about their approach to marketing.

In short: Podcasts that you will definitely, undoubtedly want to listen to.

🎙️ On the third episode: Thomas Lejeune Debarre – Marketing & Communications Director at Decathlon

On this month’s episode of Marketing Talks Nathan Soret is talking with Thomas LeJeune Debarre. He shares his vision of Meaningful Marketing and how this vision is applied within Decathlon. What are the 5 key concepts they use? Sport and marketing: a perfect marriage?

Marketing What?

Marketing Talks is an interview-style podcast about the ever-changing media and marketing landscape. Each month we interview a top marketer about their approach to marketing.

In short: Podcasts that you will definitely, undoubtedly want to listen to.

🎙️ On the second episode: Rachid Lamrabat - Trust Builder and Founder of By Oummi

On this month’s episode of Marketing Talks Ianka Fleeracker talks with Rachid Lamrabat. Rachid is a speaker on ethnomarketing, ethnic audiences and trends. He is also the author of the "BAM Marketing Book of the Year 2018”.

Throughout the episode, Ianka chats with Rachid about the ever-changing term "ethno-marketing" and the strong focus on the new consumer.

Marketing What?

Marketing Talks is an interview-style podcast about the ever-changing media and marketing landscape. Each month we interview a top marketer about their approach to marketing.

In short: Podcasts that you will definitely, undoubtedly want to listen to.

🎙️ On the first episode: Alain Mayné – Director Strategic Planning at Hoet&Hoet

On this month’s episode of Marketing Talks Nathan Soret talks with Alain Mayné. He shares his thoughts on Meaningful Marketing. Is it a dying discipline or an opportunity to participate in the profound changes our society is going through? One thing is for sure: always stay curious!

Een goed product, een uitmuntende dienst, en een zorgeloos gebruiksgemak volstaan niet langer om consumenten aan je te binden. De rol van merken wordt groter. Daarover heeft Steven Van Belleghem het in zijn nieuwste worp ‘The offer you can’t refuse’. Wij hadden een interview met hem.