Are cloud applications and sustainability just a pie in the sky vision? Not if you talk to Susan Kayesar, PCBflow product manager at Siemens. Susan maps the sustainability landscape, as she sees it, pointing out the potentially negative effects that “greenwashing” can have. She then takes us on a tour through DFM and industry standards development for sustainability, as well as some key new best practices that emerge from using a cloud-based platform model for business operations software systems.