Today I'm chatting with copy coach, educator & podcast host, Emma McMillan all about how to make our content creation process easier and more sustainable. We dive into:

• Outsourcing everything may not be the best idea
• Templates that work for you to save time
• Creating your master form of content - like our podcast!
• Throwing away the "shoulds"
• Changing your language to serve your customers

About Emma Copy coach, educator & podcast host Emma believes everyone can write better. As a copy coach, she guides small business owners and others to connect authentically – and consistently – with their audience. A former teacher of 12 years, she's run a successful copywriting business since 2016. Emma's unique skill set gives her a deep understanding of both how people learn and the realities of small biz life. As host of the podcast Not Just About Copy, Emma shares inspiring conversations along with practical coaching episodes on how to write better - with more ease, purpose, joy and flow. Connecting With Our Guest Connect with Emma on Instagram @emmamcmillancopy Emma's website: https://www.emmamcmillancopy.com/ Connect with Nicole on Instagram @theartisansolutions Nicole's website: https://theartisans.com.au/ Join the Take Control with Nicole Facebook Group here: https://www.facebook.com/groups/810652689407180 Join The Waitlist for the Member's Lounge here: https://academy.theartisans.com.au/members-lounge For more detailed shownotes and full transcript of the episode, click here: https://theartisans.com.au/podcast/episode-111/ This podcast is produced by Good Chat Media