Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year. With 10% of the world’s carbon footprint coming from clothing, Boden has taken huge steps to become carbon neutral on Scope 1 and 2 – a term he explains in the episode.  We also discuss the power of building a system for Recommend a Friend, which has contributed to 25% of their customers, how their biggest eCommerce market is in the USA, and how Ben operates by keeping things simple.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast  Find out about eDesk here >> https://edesk.com/masterplan  Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor 

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Sustainable Fashion Business Tips from 9-figure brand Boden

Trying to work out how to acquire more customers? 
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Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. 
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Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually.  Hit PLAY to hear: Plus by Design’s focus on plus-size fashion How product quality and fit are key factors in the industry Danielle’s strategy for reaching more customers through wholesale What online retailers can do to enhance customer experience Building and leveraging customer loyalty 
Key timestamps to dive straight in:  [05:28] Vikki Vi brand - classic, loyal, professional, customer.  [08:47] Customers value choice, but struggle with availability.  [11:29] Scaling up clothing sizes requires thoughtful fit.  [16:34] Maximizing customer loyalty through various strategies discussed.  [17:14] Taking loyalty for granted, embracing VIP program.  [19:31] Danielle’s Top Tips!  Full episode notes here: https://ecmp.info/490 Contact SHOPLINE >>> https://ecmp.info/shopline  Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie  Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor 

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Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle Malconian

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024.  Hit PLAY to hear: The importance of CRM in eCommerce How to start building your CRM strategy Going about doing a CRM audit Why negotiation is an crucial CRM skill The role of the team and leadership in CRM 
Key timestamps to dive straight in:  [03:32] Nicky’s eCommerce journey.  [07:36] Cost per acquisition is going up; focus on retaining existing customers.  [09:05] Get into SMS and get your strategy right.  [14:03] Assess strategy, reporting, team, tech, and delivery.  [16:13] Optimising supplier relationships to maximize budget efficiency.  [19:20] Team collaboration and involvement in decision-making crucial.  [20:52] Nicky’s Top Tips!  Full episode notes here: https://ecmp.info/489 Contact SHOPLINE >>> https://ecmp.info/shopline  Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie  Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor 

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Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery.  Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month.  Hit PLAY to hear: How TA-DAAN leveraged content as a foundation for eCommerce The role of community engagement and feedback What the TA-DAAN team looks like today Why they decided to go the crowdfunding route Key marketing methods utilized by TA-DAAN 
Key timestamps to dive straight in:  [04:12] Evolution from showcasing to facilitating commerce for artisans.  [08:56] Strong alignment and connection in founding team.  [09:55] Business grew from 4 to 17 people.  [14:40] Testing operational activities before crowdfunding decision.  [18:38] Pop-ups engage with people, build brand.  [20:19] Listen to Costanza’s Top Tips!  Full episode notes here: https://ecmp.info/488 Contact SHOPLINE >>> https://ecmp.info/shopline  Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor  Checkout the Upflip Podcast https://ecmp.info/upflip

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How TA DAAN Blends Content and Commerce for Artisanal Growth & Success

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.  Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.  Hit PLAY to hear: Emily’s exciting eCommerce journey Why brands should leverage customer feedback in their marketing strategy What the critical role of community is in long-term growth How to gain organic growth through owned channels Ambassador programs and how to implement them Community engagement as an important business component 
 Key timestamps to dive straight in:  [04:25] How Emily ended up doing community marketing.  [08:02] Unlocking sustainable organic growth without paid media.  [10:51] Centering customer in decisions, creating two-way dialogue.  [13:59] Investing in ambassador program takes time, dedication.  [18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.  [20:11] Find out how your customers are being motivated.  [22:46] Incorporate community into business strategy for success.  [23:54] Listen to Emily’s Top Tips!  Contact SHOPLINE >>> https://ecmp.info/shopline  Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor 

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Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services.  Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store.    Hit PLAY to hear: Paul’s eCommerce journey Founding gloveglu Expanding the business to cover eCommerce Growing their social media presence How a lean team of 5 works for the brand Staying focused and keeping things simple 
  Key timestamps to dive straight in:  [05:58] gloveglu idea stemmed from working with Ulsport.  [09:09] Shopify technology facilitates global b2b and b2c.  [12:29] Core products produced in-house, b2b distribution.  [14:43] Gloveglu offers grippy, wash, and refresh options.  [16:49] Soccer stores upsold Glove Group products effectively.  [20:14] Considering expansion in sporting niche market focus.  [23:00] Keeping it simple and focused.  [24:14] Listen to Paul’s Top Tips!  Contact SHOPLINE >>> https://ecmp.info/shopline  Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A; on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor 

This podcast uses the following third-party services for analysis: 

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Sustainable Fashion Business Tips from 9-figure brand Boden

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