Jessica Hanlon is a portrait and branding photographer based in Stockholm, Sweden. From trials and errors, Jessica learned how to start a business from scratch and how to find clients. She also empowers female entrepreneurs on self-care and keeps their businesses thriving. 

In this episode focused on branding photography, you’ll learn:

• What’s the big deal about branding photography
• The branding photography process
• How to avoid mistakes in branding photography
• Making brand photography sustainable

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As a photographer, you are likely always looking for ways to improve your business and bottom line. While it might seem like a good idea to base your prices on what others are charging in your area, it can damage your business in the long run. 

There are several reasons why basing your prices on others is not a good strategy. Also, the question is, how you can find other ways to improve your photography business? 

Stick around - we've got some great tips for you!

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If you’re into setting out for an adventure and capturing those beautiful beaches and mountains, maybe landscape photography is for you. In this podcast episode, Margaret will share with us:

• What landscape photography is
• How can you earn from doing landscape photography
• Mistakes to avoid in landscape photography

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As a professional photographer, I have a lot of experience doing and handling the business side. In this special episode, I'll be answering your questions about your photography business. If you want your questions answered, head over to this link and I’ll answer them next time!

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A photo may paint a thousand words, but a video can be worth a million. Video marketing like reels on Instagram is becoming popular in helping photographers reach more clients. 

In this episode, Stephanie Kase will talk about:

• What makes video marketing interesting
• How to boost your business using videos
• Tips on making videos for your brand

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Here's a secret most photographers can probably relate to. I had no idea what I was doing when I started as a photographer. Just like anybody else, I made things up along the way. I took the courses I could find, but honestly, there weren’t a lot of choices back then. So it resulted in me making a lot of mistakes.

In this episode, I’ll be sharing with you the 4 mistakes I made when I was just starting out. I hope you can learn from my experiences to help you to avoid making the same mistakes I did in the past.

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Curating your submissions to get featured in publications is free marketing. As a photographer, marketing your work in magazines that suit your brand is a great way to get more clients. 

In this episode, you’ll learn:

• Why is it important to curate your work,
• How important it is to get your work featured, and
• Tips and tricks on curating submissions

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Let’s talk about how you can run a healthy photography business and also balance that with doing some good. A lot of photographers feel guilty about charging for their services. Especially in certain situations like a single mom who wants photos of her children. Or a young couple getting married. Or that a newly started business owner needs photos for promotion. These kinds of customers are endless. And when you start giving in to them, your business gets unhealthy. 

In this episode, I want to encourage you to stop thinking about your business as a charity. Let's come up with some ideas of what you can do. That way you can balance your desire to give people photos, while still having a healthy thriving photography business.

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Social media has taken marketing to a higher level. Instagram is one of the most popular places to hang out for photographers like you. In this episode, social media manager Kristen will share with us:

• Why social media is important in your photography business
• How Instagram takes shape in making photography business sustainable
• What to do to avoid mistakes in social media management

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Most photographers don’t start off with photography being their career goal. They just like taking photos and then one thing leads to another and suddenly- you’re a photographer. You know how to handle your camera, but not really how to run your own business. 

So let’s talk about three common mistakes that could be hurting your photography business. And if you feel like you make any of these mistakes, come over to my Facebook Group or send me a DM on Instagram and let’s talk.

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