In the world of photography, capturing beautiful moments and creating stunning visuals is just one part of the equation. To build a successful photography business, you also need to understand the importance of professional branding. I recently had the opportunity to chat with Danielle Garber, a branding expert, who you might remember from episode 4 and she shared some valuable insights into how branding can make a significant difference in a photographer's career.

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What Danielle wants you to know

The secret to creating a brand that stands out from the crowd, feels authentic and is magnetic is to lean into what truly makes you unique and different.

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Stand out brand guide

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Let's go over something that can transform your photography business – investing in education.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Sign up for the live workshop series

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Are you a photographer looking to boost your sales skills and handle objections more effectively? Look no further. In this episode, we'll dive into insights from renowned photographer and sales expert, Lucy Dumas. Over her four-decade career in photography, Lucy has honed her sales techniques to perfection, helping her clients not only cherish their memories but also invest in them. Let's explore the wisdom she's shared over her journey.

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Selling our photography as finished portraits and albums in person is a gift to our clients, a way to become highly profitable, and become a better photographer. And it is fun and so gratifying.

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Get the 7-Step Ideal Client Attraction Guide

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Feeling a bit uninspired lately? It happens to the best of us. Sometimes, you might feel like what you're doing just doesn't quite fit anymore. That's normal too. Here's some insight on how to rediscover yourself and find your photography niche.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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Elopement photography is a unique niche within the photography industry, and mastering marketing strategies tailored to it can be a game-changer for your business. To shed light on effective marketing tactics for elopement photographers, I wanted to talk with Heather Anderson, an experienced elopement photographer and marketing coach.

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Pricing is not arbitrary but rather it should be best on a repeatable formula that will influence all aspects of the business!

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Free Resources from Heather

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

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In this episode, we're diving into an important topic for photographers: how to overcome self-doubt and harness your full potential in your photography business. Self-doubt is a common obstacle that often leads us to play small, but it's time to break free from its grip and start believing in yourself. In this episode, we'll explore strategies to conquer self-doubt, set clear goals, and invest wisely in your business.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.

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Learn more about the Sustainable Photography Program

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Are you tired of trying to appeal to everyone and feeling like your marketing efforts are falling flat? Do you want to focus on working with clients who truly resonate with your style and approach? If so, you're in the right place. In this three-part conversation with Heidi Thompson, founder of Evolve Your Wedding Business, we delve into the process of identifying and attracting your ideal photography clients to build a sustainable business.

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Guide to clone your best clients

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Go to the shop

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For most of us, work can take too much from us. And the idea of designing your business to fit around your life seems impossible. There’s always more to do. In this episode, we’ll talk more about what you can do to feel less overwhelmed.

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Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop

Pricing is a tricky topic! Especially as a photographer when there are so many factors. In this in-depth interview, we dive deep into the world of pricing and building a sustainable photography business with Catherine Guidry, a renowned wedding and portrait photographer.

Check out the full show notes

Pricing is not arbitrary but rather should be best on a repeatable formula that will influence all aspects of the business!

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Free Resources from Heather

Website

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Go to the shop

Follow me on Instagram

Join the Facebook group

Having a website for your photography business is common nowadays. It’s the most stress-free way of getting inquiries from potential clients. 

Your website can work for you and give your inquiries while you focus on other things in your photography business. Getting to the point where your website shows up in relevant searches is extremely valuable. This is where SEO comes in, to help your photography business more visible in Google searches. 

But for you to get inquiries, it’s not enough for you to have a website that shows up when people are searching.

In this episode, you’ll learn how important it is to build a website that WORKS if you want to get bookings.

This is a replay of episode 61.

Check out the full show notes.

Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. 

Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.

Follow me on Instagram

Join the Facebook group

Learn more about the Sustainable Photography Program

Check out the shop