Sustainable Podcast Success: Podcast Marketing, Monetization and Tips To Grow Your Podcast

Interested in starting a podcast network? 

In recent years, we’ve seen the creation of many successful podcast networks. If you’re interested in learning the ins-and-outs of establishing and running an indie podcast network, meet Denese Duran.

Weigh the pros and cons of starting a podcast network and learn step-by-step how to establish one. Discover ways podcast networks make money and costly mistakes new podcast networks make and how to avoid them. 

This is the final episode of Season 1. We will be back with Season 2 in January 2024. 

Please leave us a rating and a review on Apple Podcasts or Spotify with your feedback and thoughts about the show.

Our Favorite Resources For Podcasters

Asian American Podcasters Association (AAP) is a nonprofit organization strengthening and amplifying the voices and podcasts of Asian-American and Pacific Islanders. 

In addition to the Facebook group which invites AAPI creatives, producers, hosts and editors to talk shop, share and collaborate, AAP hosts an annual award show called Golden Crane Podcast Awards.  

Learn about the unique challenges Asian Americans and Pacific Islanders face in podcasting and the behind-scenes of building an engaged podcasting community. 

Our Favorite Resources For Podcasters

Believing all the work that goes into podcasting earns and deserves more acknowledgement, today we’re joined by Georgie-Ann Getton, co-founder of Black Podcasting Awards, the nonprofit organization that puts on an annual award show celebrating Black podcasts. 

Learn how Black Podcasting Awards got its start, why it’s important for Black podcasters to receive recognition for their work, what makes an award-winning show, and how to apply. 

Resources: 

Our Favorite Resources For Podcasters

Have you ever considered grants as a funding source to support the production of your podcast? While grants aren't typically a go-to resource for podcasters, things are changing. 

Acquania Escarne, a 3x grant-funded podcast producer and founder of “The Purpose of Money,” shares why podcasters should consider applying for grants, what to look for when evaluating an award, and where to find grants for podcasts. 

Resources Mentioned: 

Our Favorite Resources For Podcasters

Small podcasts can get paid. 

If you are running a show that is consistent, has received feedback from listeners, and has a well definite listenership, the sky's the limit — you can absolutely attract money to your project. 

Today we are joined by Michelle Jackson, the founder of the newsletter and platform, “Podcasters Getting Paid.” Michelle Jackson is a Podcast Monetization Coach passionate about podcasters with smaller shows making money from and through their work. 

Believing there is more than one way to get paid, Michelle shares how podcasters can monetize their skills, lesser-known income streams to have on your radar, and how to navigate challenges unique to indie podcasters with “smaller audiences”. 

Join WOC Podcasters Community 

We provide a safe space for Women of Color to learn, connect, share resources, and achieve podcasting goals. 

Join WOC Podcasters Community with a 7-day free trial (no credit card required). In addition to monthly mastermind and accountability calls, access monthly workshops and fireside chats with guest experts, which cover topics like podcast marketing, trademarks, how to save money on taxes as a podcaster, and so much more. 

Our Favorite Resources For Podcasters

• Marketing Strategies For Long-term Podcast Growth: a self-paced course sharing (3) proven marketing strategies to grow your downloads and build an audience of engaged listeners. 

Connect With Us 

Instagram: @wocpodcasters

Twitter: @wocpodcasters

YouTube: @wocpodcasters

Podcasting is involved, and it takes considerable time to research, script, record, edit, and promote each episode. Podcasting with a full-time job comes with unique challenges, like having limited time to produce a show. In this episode, Bianca Alba, a proud Latina and the creator of “This Latina Travels,” shares how to make time for podcasting when you have a demanding full-time job or when it’s a hobby or side hustle. We cover work-life balance, creating a sustainable podcasting workflow, outsourcing, and time management for podcasters. 

Our Favorite Resources For Podcasters

Are you a service provider or coach thinking about raising your rates? 

In this episode, hear how (4) successful podcast creators, professionals, and business owners have raised their rates and the lessons they’ve learned along the way. 

This panel features: 

Our Favorite Resources For Podcasters

Podcasting is a powerful tool for coaches and consultants to establish trust and authority. In this podcast episode, learn how to build your brand and convert more clients using the power of podcasting with Roshni Baronia.

Follow Roshni's unique approach to using podcasts to convert clients and discover the transformative impact it could have on your coaching business.

Roshni Baronia is a strategic sales expert and podcast launch strategist passionate about helping coaches and consultants grow their businesses.

She is the founder of Done for You Podcast, a full-service podcast launch, production, and management company for experts and entrepreneurs, and she also hosts Ace the Sales, a podcast designed to help women fall in love with selling.

Drawing from her experience in sales and podcasting, Roshni offers valuable insights to help coaches and consultants harness the power of podcasting to further their growth.

Our Favorite Resources For Podcasters

Have you considered running Facebook or Instagram ads to promote your products, services, or podcast? In this episode, Facebook ads expert Stacy Reed will walk you through things to consider before running a Facebook ad campaign, common mistakes to avoid, and more. 

Stacy Reed is a Fractional Chief Marketing Officer and Facebook Ads Expert that has generated over $150 Million leading paid social campaigns at Zappos, Steve Madden, Adidas, Crocs, and more. 

Our Favorite Resources For Podcasters

After realizing how coloring helped her overcome despair, Nikita Burks-Hale decided to rebrand her podcasting business to Headphones and Crayons to equip others with tools to unlock their creative potential. 

In this episode, we explore using the art of coloring as a tool for creativity and community building.

Nikita Burks-Hale is the CEO and Chief Coloring Officer at Headphones and Crayons. Nikita’s passion and magic lie in creating and facilitating programs, workshops, and color-centered experiences that spark creativity, boost productivity and increase your calm. 

You will learn: