For decades, the standard approach to production and consumption has been “ make, use, dispose”. The European Commission considers that current linear pattern does not give producers an incentive to make their products more sustainable. Many products break down too quickly, cannot be easily reused, repaired or recycled, and many are made for single use only. Prices of products do not often reflect their environmental and societal costs, which reduces the incentives to produce and consume more sustainably. Missing or unclear information for consumers on the sustainability of products further contribute to the problem.