In this episode of Heartland Presents Let's Talk Tanning, Kristin Jackson sits down with Cole Johnson, the owner of Haute Co. Brand, to explore the evolving landscape of skincare marketing to men. Discover the unique challenges faced in this traditionally female-dominated industry and the innovative strategies that are breaking barriers. From understanding male consumer behavior to creating universal packaging that appeals to all genders, this episode delves into how skincare brands are successfully engaging a growing male demographic. Tune in to learn how simple conversations and targeted product offerings can transform perceptions and expand market reach.