In this powerful episode, sales expert Jessica Stone joins us to tackle one of the biggest challenges salon owners and staff face: fear in sales. Whether it’s fear of rejection, fear of sounding pushy, or fear of failure, Jessica breaks it all down and shares actionable strategies to help tanning salon professionals sell with confidence and authenticity.

We’ll explore:

• How to shift your mindset and embrace sales as service

• Why you need to be at the UV, Sunless, & Wellness Summit this January—the ultimate event for salon owners ready to level up their business, mindset, and revenue

If you’re ready to stop letting fear hold you back and start selling with purpose, this episode is for you.

Join Kristin Jackson and Jessica Stone as they explore the exciting transition from traditional tanning services to a comprehensive wellness experience. Discover how salons can seamlessly integrate wellness services, engage customers, and boost revenue. Learn about innovative equipment, marketing strategies, and the benefits of combining services to create a holistic approach to beauty and wellness. Whether you're a salon owner or a wellness enthusiast, this episode offers valuable insights into the future of the industry.

Join us as we sit down with Makayla and Gracie of Devoted Creation to catch up on events, products, and bundle ideas for the upcoming Holidays.

Grab your coffee and join us for a caffeinated chat with Kylie Sinclair from New Sunshine Brands! In this episode, we try to coax out clues about the highly anticipated 2026 product lineup from tanning titans Australian Gold, Swedish Beauty, California Tan, and Designer Skin. Will she spill the secrets? Tune in for insider insights, brand buzz, and a few surprises along the way.

In this Bonus episode, learn solid tips to strengthen your team's sales abilities.

In this episode, we dive into the art of preparing your salon for the bustling fall season. Discover essential strategies to attract new clients, optimize your service offerings, and create a warm, inviting atmosphere. From marketing tips to staff training, we cover everything you need to ensure your salon thrives as the leaves change. Tune in for expert insights and actionable advice to elevate your salon's success this fall!

Download your copy of the Fall Planning Guide hereRegister for Bridging the Sales Gap here

In this episode of Heartland Presents Let's Talk Tanning, Kristin Jackson sits down with Cole Johnson, the owner of Haute Co. Brand, to explore the evolving landscape of skincare marketing to men. Discover the unique challenges faced in this traditionally female-dominated industry and the innovative strategies that are breaking barriers. From understanding male consumer behavior to creating universal packaging that appeals to all genders, this episode delves into how skincare brands are successfully engaging a growing male demographic. Tune in to learn how simple conversations and targeted product offerings can transform perceptions and expand market reach.

Join us in this exciting episode of "Let's Talk Tanning" as Kristin Jackson sits down with Jacob Hale from InnoVe, the company behind Norvell and Sunless Inc. Discover the vibrant energy and hands-on learning that took place at the recent Norvell University training, where 24 participants got certified in the art of spray tanning. Whether you're a beginner or a seasoned professional, this episode delves into the unique offerings of Norvell's training programs, including the hands-on and master's courses. Learn how these sessions foster community, innovation, and excellence in the tanning industry. Don't miss out on the insights and stories from this transformative experience!

Great customer service is the #1 way to drive loyalty, boost sales, and turn casual tanners into raving fans. In this episode of Heartland Presents: Let’s Talk Tanning, we sit down with industry pro Joe Schuster to explore 7 customer service habits that instantly improve client satisfaction—without spending a dime.

From the moment a guest walks through the door to the way your staff handles hiccups, Joe shares field-tested tips that help salons retain more clients, garner more reviews, and increase sales.

Join us as we get the inside scoop from Makayla Thomas and Alex Zeedyk of Devoted Creations on their experience at MYB5.