Uncover the powerful shift happening in the tanningindustry—where wellness, education, and trust are rewriting the rules. If your salon still relies on transactional service and quick sales, you're missing out on a transformation that can elevate your brand, deepen loyalty, and future-proof your business. Ready to lead with confidence? This episode revealshow to turn your space into a trusted wellness destination—without reinventing the wheel or abandoning what you do best.

Imagine a world where your clients see your salon as apartner in their skin health journey. They’re not just getting a tan, they’re receiving personalized guidance, results-driven solutions, and education that makes them feel empowered. Tori Quanstrom dives into the new narrative: wellness isn’t about offering more services; it’s about choosing the right ones and explaining them simply, confidently. A small language shift can turn a “session” into a “health support plan,” making your services more meaningful and your marketing more authentic.

You'll discover:

·  How to position UV, spray, and skincare as partof a comprehensive wellness model

· Ways to train your team to communicate results,not just features

· Simple scripts to help your front desk turntransactions into consultative conversations

· Strategies to craft an in-salon environment andsocial content that reinforce your wellness mission

Why every service should answer one vital question: How does this help your clients look better, feel better, or last longer?

This isn’t just theory—it's a blueprint for building trustin a noisy marketplace. If you want loyal clients, higher retail sales, and a stronger reputation, this episode is your wake-up call. Wellness isn’t a trend—it’s the future. And it starts with your words, your team, and your approach to guiding your clients, not selling them.

Don’t let your salon get left behind. Embrace the mindsetthat turns services into results, conversations into relationships, and your brand into a trusted authority. Because when clients feel guided, they stay loyal. When your team masters the language of wellness, your business becomesunstoppable.

Are you ready to transform your salon from transactional totransformational? Hit play—your future clients are waiting.

Imagine transforming your salon into a wellness destination that stands out and skyrockets your revenue. Halo Saunas, blending infrared heat with powerful salt and red-light therapy, isn’t just another amenity; it's the game-changer your business needs right now. If you want to attract health-conscious clients, boost memberships, and elevate your brand, this episode is your must-listen. Lisa Semerly, a pioneer in salt therapy and the president of the World Halo Therapy Association, unpacks the stunning science behind Halo Saunas—trusted for 200 years, backed by science published in the New England Journal of Medicine. Discover how this innovative device naturally improves respiratory health, accelerates recovery for athletes, and even transforms skin conditions like acne and psoriasis. Lisa shares how Halo Saunas seamlessly integrate into your space, creating a vibe that draws in curiosity and admiration. You’ll learn:

• Why salt therapy is the ultimate differentiation point in a crowded market

• How Halo Saunas increase foot traffic and average tickets with simple, scalable pricing

• The emerging power of Halo Red 02 with medical red light and oxygen—at a fraction of the cost of traditional red-light beds

• Proven strategies to educate staff and market salt therapy effortlessly

• The secrets to tracking KPIs that prove ROI and drive growth

Failing to adopt this technology today risks falling behind in a fitness and beauty industry racing toward wellness. The opportunity to establish your salon as a health hub—wellness, longevity, anti-aging—has never been clearer. If you’re ready to make a bold move that will change clients’ lives and your profits, this episode is your blueprint. Lisa Simmerly, a trusted expert and the leader of the global salt therapy community, pulls back the curtain on how to succeed. Don’t just add a piece of equipment—craft wellness experiences your clients will crave and your competitors will envy. This is more than a trend. It’s your future. Hit play now and start transforming your salon into a health haven today.

Most tanning salons are stuck in the past—thinking UV is all there is. But what if everything changed? What if the future isn’t less tanning, but smarter tanning fueled by wellness, education, and trust?
This episode lights the way to that future. Tori Quanstrom dives into how clients aren’t ditching tanning—they’re demanding more. They’re asking better questions: Is this good for my skin? How can I age gracefully? What other options do I have? Your clients are craving transparency, not criticism, and salons that get this will thrive.
You’ll discover how to reframe your brand from just a tanning spot to a holistic wellness guide. Tori shares the secret to embracing skin health, longevity, and confidence without losing your identity. We break down:

• Why “wellness” isn’t about rebranding overnight, but about credibility and education
• How to introduce services like red light, skincare, and recovery with clarity and responsibility
• The mindset shift from competing on price to competing on trust
• Why your expertise is your biggest differentiator in a crowded market
• The opportunity to deepen client loyalty and welcome new demographics—no more just competing on promos
  This isn’t just a trend—it’s a powerful movement that promises a brighter, more sustainable future for salons willing to adapt. Because if you don’t evolve, you won’t survive. But if you lean into education and wellness, you’ll build a brand that customers trust for the long haul.
  Perfect for salon owners hungry for growth, professionals ready to elevate their game, and anyone tired of the status quo. The question is: are you ready to lead the next chapter?
  Get inspired, get strategic, and get ahead. Your future of smarter tanning starts now.

Most industry pros are so busy chasing trends that theyforget the power of slowing down and strengthening their foundation. JessicaSnyder from New Sunshine shares the behind-the-scenes insights from this year’sUV Sunless and Wellness Summit — including how to pace your growth, fosterauthentic relationships, and turn unplanned moments into powerful learningexperiences.

Imagine transforming chaos into connection — whether it’stackling snowy setbacks or rethinking your training strategies — all whilestaying true to your core. You'll discover why embracing your unique pace inbusiness can lead to bigger, more sustainable success than racing aheadblindly. Jessica reveals practical tips on how to navigate industry evolutionwithout feeling overwhelmed, and why balance between UV tanning, sunless, andwellness services is the key to long-term growth.

Jessica Snyder at New Sunshine, recognized for herinnovative approach to product launches and industry education. Her expertisehelps brands grow authentically in a rapidly evolving industry, making herinsights invaluable for anyone committed to sustainable success.

Get ready to rethink your growth strategy, and have a littlemore fun along the way. Hit play and discover how slowing down can speed you upin the long run.

Unlock the secret weapon that protects your salon's sales and builds unbreakable trust with your clients. Diversion, counterfeit products, online price shopping — these threats are evolving, but the real defense isn’t policies or fear. It’s the power of genuine relationships.

In this episode, Jessica shares her nearly two decades of industry experience to reveal why trust is your most valuable asset against diversion. Discover how success behind the counter isn’t about natural talent or price cuts, but about education, connection, and consistent service. She breaks down concrete strategies — from asking the right questions to confidently explaining product value — that turn clients into loyal advocates and safeguard your revenue.

You'll learn:

• How Heartland’s proactive measures prevent diversion on the backend, and how you can implement similar tactics
• The proven systems that turn novice staff into top performers and boost retail sales
• Why trust matters more than ever in an online world, and how to foster it every day
• Practical language and techniques to handle objections and educate clients about the true value of professional products
• The importance of confidence and relationship-building in long-term success, not discounts or price wars

Don’t let diversion and complacency sabotage your growth. If you’re tired of losing sales on price alone, or want to learn how to create an authentic client experience that transcends discounts, this episode is your blueprint for industry resilience.

Perfect for salon owners, stylists, and managers committed to protecting their business and elevating client trust. Listen now and start turning every interaction into a sales opportunity — without resorting to discounts or fighting online. Your confident, trusting clientele is the ultimate competitive advantage.

Join Jessica Stone in this insightful episode of the "Let's Talk Tanning" podcast as she delves into the essence of productivity within the salon industry. Discover how the letter 'P' can transform your business, from People and Policies to Pricing and Products. Jessica shares her hands-on framework for building stronger teams and boosting revenue, offering real-world strategies that go beyond the basics. Tune in to learn how to align your team, set effective policies, and harness the power of passion and perseverance to elevate your salon's success. Don't miss out on these valuable insights!

Join Kristin Jackson as she sits down with the dynamic Gina Jaeger, the face of Sun Evolutions, to explore the evolving world of salons and wellness. From the excitement of new product launches to the importance of quality red light treatments, this episode dives into the trends shaping the industry. Discover how salons can thrive by embracing innovation and education, and get a sneak peek into the upcoming 2026 product line. Whether you're a salon owner or a beauty enthusiast, this conversation is packed with insights and laughter. Tune in for a dose of inspiration and industry wisdom!

In this powerful episode, sales expert Jessica Stone joins us to tackle one of the biggest challenges salon owners and staff face: fear in sales. Whether it’s fear of rejection, fear of sounding pushy, or fear of failure, Jessica breaks it all down and shares actionable strategies to help tanning salon professionals sell with confidence and authenticity.

We’ll explore:

• How to shift your mindset and embrace sales as service

• Why you need to be at the UV, Sunless, & Wellness Summit this January—the ultimate event for salon owners ready to level up their business, mindset, and revenue

If you’re ready to stop letting fear hold you back and start selling with purpose, this episode is for you.

Join Kristin Jackson and Jessica Stone as they explore the exciting transition from traditional tanning services to a comprehensive wellness experience. Discover how salons can seamlessly integrate wellness services, engage customers, and boost revenue. Learn about innovative equipment, marketing strategies, and the benefits of combining services to create a holistic approach to beauty and wellness. Whether you're a salon owner or a wellness enthusiast, this episode offers valuable insights into the future of the industry.

Join us as we sit down with Makayla and Gracie of Devoted Creation to catch up on events, products, and bundle ideas for the upcoming Holidays.