Heartland Presents- Let's Talk Tanning

Great customer service is the #1 way to drive loyalty, boost sales, and turn casual tanners into raving fans. In this episode of Heartland Presents: Let’s Talk Tanning, we sit down with industry pro Joe Schuster to explore 7 customer service habits that instantly improve client satisfaction—without spending a dime.

From the moment a guest walks through the door to the way your staff handles hiccups, Joe shares field-tested tips that help salons retain more clients, garner more reviews, and increase sales.

Join us as we get the inside scoop from Makayla Thomas and Alex Zeedyk of Devoted Creations on their experience at MYB5.

In this powerful and inspiring episode, Kristin sits down with industry veteran Joe Schuster to talk about one of the toughest topics in business—failure. From Thomas Edison to Walt Disney, we explore the stories of famous figures who faced setback after setback before achieving greatness, and how their resilience can serve as a roadmap for salon owners today. Joe shares personal insights from decades in the tanning industry, offering advice on how to pivot, persevere, and push forward when things don’t go as planned. If you’ve ever felt like giving up, this episode will reignite your drive to stay the course and find success on the other side of struggle.

In this episode, join Kristin and Tori for an inside look at how Heartland goes beyond product distribution to truly support tanning salon owners. From customized marketing tools to business-building strategies, we’re sharing how Heartland partners with salons to help them grow, thrive, and stand out. Whether you're a seasoned owner or just starting out, you’ll learn how to tap into resources that save time, increase visibility, and drive customer engagement. It’s not just about what you sell—it’s about how you run your business. Let’s talk strategy, support, and success!

Join us as we visit with industry veteran Joe Schuster to discuss what it takes to reach your goals and define what success looks like for you. This inspirational episode will show you what it takes to succeed in your business in a new light, and ready to take action.

Building a strong brand is more than just a pretty logo. Find out more in our part 2 series with Joe Schuster on how to take your branding and expand it throughout your professional salon business.

In this dynamic episode of Heartland Presents: Let’s Talk Tanning, host Kristin Jackson is joined by Jessica Stone, Director of Sales, and Tammy Reed, Vice President of Distribution, for a candid and insightful conversation about what great customer service truly looks like in the tanning industry—from three powerful perspectives.

With decades of experience and a passion for helping salons succeed, this trio shares personal stories, real-world advice, and practical strategies to help you turn first-time customers into lifelong fans.

🎧 Tune in to discover how to deliver service that doesn’t just satisfy—it shines.

Business isn’t just about sales—it’s about relationships. In this first episode of our three-part series with industry veteran Joe Schuster, we dive into the foundation of building strong, lasting relationships in the tanning industry.

Joe shares real-world insights from decades in the tanning business, showing how genuine connections lead to business growth, customer retention, and industry influence. Whether you're a salon owner, distributor, or industry professional, this episode will help you strengthen the relationships that drive success.

🎧 Tune in now and start building connections that last!

Tingle lotions—some love them, some fear them, but one thing’s for sure: they spark curiosity! In this episode of Heartland Presents – Let’s Talk Tanning!, we’re diving deep into the science, benefits, and best-selling strategies behind tingle tanning lotions.

We’ll break down:
How tingle lotions work and why they create that fiery sensation
The best way to introduce tingle lotions to hesitant customers
Who should (and shouldn’t) use them for the best tanning results
Upselling strategies to turn first-time tingle users into loyal fans
Common myths vs. facts—because no, it’s not a lotion for everyone!

Whether you're a salon owner, a tanning consultant, or just curious about tingle products, this episode will give you the knowledge and confidence to sell and educate like a pro.

Hit play and get ready to turn up the heat in your salon!

In this episode of Heartland Presents – Let’s Talk Tanning!, we’re diving into one of the easiest ways to boost salon revenue and keep customers coming back—EFT memberships!

Remember the old "Easy Button" commercials? While there may not be a magic button for business success, electronic funds transfer (EFT) memberships come pretty close. Subscription-based services are everywhere—Netflix, Spotify, meal kits—so why not tanning?

Join us as we explore:
✔️ Why EFT memberships create consistent revenue & customer loyalty
✔️ How to structure tiered or customizable memberships to fit any client’s needs
✔️ Smart strategies to prevent cancellations & maximize membership value
✔️ VIP perks & incentives that keep members engaged year-round

Plus, we’ll break down common concerns salon owners have about EFTs and how to overcome them.

💡 Need help setting up EFTs in your salon? Your Heartland business support rep is just a call away!

Tune in now and make membership sales the EASY BUTTON for your salon’s success!

🔗 Subscribe & listen: https://open.spotify.com/show/5LoWOe2LzHgcNnMXmIdyoB?si=BGnB3NqBRdm879UywYgrVQ