“It's very easy to say that you're doing things, but it's another thing to actually do them and to prove that you're doing them.” - Ian Clifford

Welcome to another week of Tactical Leader! In today’s episode, we have Ian Clifford sharing the advocacy of his company on the imperative of making a difference to combat climate change. He tells why cultivating leadership within the young generation is key and how leaders can mindfully solve problems with sustainable solutions.

Ian Clifford – CEO and Board Chair

Ian Clifford brings more than twenty-five years of experience in the fields of technology and marketing and has successfully led the Company to global brand recognition through its unique energy solutions. From 2006 to today, Ian has raised more than $60 million in equity financing for the Company.

Ian co-founded digIT Interactive, a full-service Internet marketing company serving Fortune 500, which he sold at the peak of the market in 2000.

[00:01 - 08:30] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• Who is Ian Clifford?
• Fighting climate change through sustainable carbon-free solutions
• Encouraging young people to explore everything creatively
• Building a strong team of people from the young generation

[08:31 - 12:39] Targeting Sustainability with Mindfulness

• The advocacy towards sustainability
• It is alarming that many natural wonders do not exist anymore or are out of shape.
• We may be tiny, but we can make a huge influence.
• Consciously making impact
• Building key contributors in the team
• It is all about bringing people in who know more than you do.
• Consulting relationship
• Technology for renewable energy
• The ammonia industry is one of the dirtiest industries on the planet.
• There is no need for a supply chain. It is possible to have a carbon-free source of electricity.
• Vulnerability of supply chains and grids
• Ammonia as a fossil fuel replacement
• The target is removing uncertainty from vulnerable stakeholders.

[12:40 - 32:08] Going Back to the Fundamentals to Make the Change

• The imperative to address climate change
• Acknowledge that the manner of satisfying human consumption is bad. We must decentralize, simplify, and create certainty.
• Local and global scales
• It is possible to set on top of existing infrastructure for this mission.
• Cleaner and more efficient
• It goes back to fundamental changes.

[32:09 - 36:48] Closing Segment  

• The legacy Ian wants to create:
• Leave this world better than you had it.
• Connect with Ian (links below) 
• Visit his website, Linkedin, and more! 
• Join us for Tactical Friday!

Key Quotes: 

“Just being under the surface of the ocean alone is enough to say, ‘This is a big world here…we're tiny, but we have [a] huge influence.’.” - Ian Clifford

“It is where the world needs to go…it’s that we got to make fundamental changes.” - Ian Clifford

Connect with Ian

Visit his website at FuelPositive.com.

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