Go behind the scenes at Sutton United as the club prepares for a new National League season.
Every summer supporters ask the same questions. Who's signed? What kit are we wearing? What has changed around the ground?
But there's far more happening than most of us ever see.
This year I sat down with Sutton United COO Tim Allison for our annual walkaround of Gander Green Lane to talk about the projects supporters don't always notice. From the Pavilion Project and stadium improvements to planning for a return to the Football League, Tim explains why the club has to think years ahead, not just about the next Saturday.
Then I'm joined by Retail & Events Manager Vicky Garner, whose own Sutton United story started as a supporter before ending up running the club shop and helping make the stadium a seven-day-a-week destination. We chat about the move to VX3, the new merchandise, events, venue hire and what really goes on behind the scenes.
In this episode
⚽ The latest on the Pavilion Project and summer stadium improvements
⚽ Why Sutton are continuing to build towards EFL standards
⚽ The financial reality of running a National League football club
⚽ Tim Allison's vision for Sutton United over the next five years
⚽ Why growing the club isn't just about what happens on the pitch
⚽ Vicky Garner's journey from supporter to Retail & Events Manager
⚽ Behind the scenes of the new VX3 kit and merchandise range
⚽ How Sutton United is becoming a true community hub 365 days a year
If you've ever wondered what goes into running a football club away from matchday, this is the episode for you.
Chapters
00:00 Introduction
02:15 Summer improvements around Gander Green Lane
07:20 The Pavilion Project explained
13:15 Building towards EFL standards
18:40 The financial reality of running Sutton United
25:30 Learning from clubs like Bromley
31:45 Creating a 365-day football club
38:15 Matchdays through the eyes of the COO
46:20 Sutton's five-year vision
58:30 CEO vs COO explained
1:05:15 Meet Vicky Garner
1:10:45 From supporter to Retail & Events Manager
1:17:30 New VX3 kits and merchandise
1:24:00 Events, venue hire and the future
1:30:00 Final thoughts
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