Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, Reporter for The Wall Street Journal about Black Friday and the holiday shopping season.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, Reporter for The Wall Street Journal about Black Friday and the holiday shopping season. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, Reporter for The Wall Street Journal&nbsp;about Black Friday and the holiday shopping season. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Suzanne Kapner, Reporter for The Wall Street Journal

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Marketing

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Suzanne Kapner, Reporter for The Wall Street Journal

Suzanne Kapner, Reporter for The Wall Street Journal