Suzanne Vlietstra, Suzi Vlietstra: The Perfect Entrepreneur

BizSoup Podcast Radio Episode 064 with John DeBevoise

Suzanne “Suzi” Vlietstra calls herself ‘the original entremanure’ because of her lifelong love of horses and entrepreneurial innovation.

Suzi started a western wear business when she was in junior high school; her Hobby Horse Clothing Company eventually became the largest supplier of western show apparel in the world and brought many innovative products to market.

Competing with different types of horses over the years helped Suzi learn about her customers’ ‘stable personalities’ as she built her business which she sold a few years ago; now she lives at and runs a 60-horse boarding stable in Southern California.

Listen to this information-packed BizSoup Podcast Radio episode with Suzanne Vlietstra about trying to be perfect being an entrepreneur.

●   How having a passion and seeing a need are important to be an entrepreneur.

●   Why you should build off of one of your existing skill sets.

●   How to fine the right people to make your vision a reality.

●   What the difference is between the push through and pull through distribution decision.

Connect with Suzanne Vlietstra

Website

hobbyhorseinc.com

Facebook

facebook.com/Suzanne.vlietstra

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