Jon Benson is a marketing guru and has some great tips on how to capture your target audience. He is the creator of the 3X Video Sales Letter Formula and the 3X Sellerator. Jon talks to Jason about the importance of improving your copy writing, having an ideal avatar, why he loves video sales letters, and much more. 

Key Takeaways:

[2:30] When writing a sales letter or copy, don't be afraid to overuse the word 'you' and break the rules of grammar. 

[8:55] Write to your audience like you're writing to a family member. 

[13:40] People love to back people who have strong voices and opinions. 

[17:50] Niche down on your topic and you will make more money.

[21:20] 3X Sellerator is as easy as you can get when generating a video sales letter. 

[24:00] What is modality marketing? 

[29:30] Use both a video sales letter and a traditional text-based sales letter to sell your product. 

[32:10] Jon has some special offers for Jason's audience. 

Mentioned In This Episode:

HartmanMedia.com/VSL