SWAG 100 PODCAST

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Discover the captivating journey of Esmae, a rising star from Teesside who has taken the UK music scene by storm. With her powerful vocals, heartfelt lyrics, and genuine personality, she has cultivated a diverse fanbase that resonates with her artistry.

Boasting over 1.4 million streams on Spotify and attracting up to 8,000 monthly listeners, Esmae is not just a musician; she’s a movement. Her vibrant presence on social media, with 156,000 followers on Instagram, showcases her ability to connect with fans on a personal level.

In a bold entrepreneurial move, Esmae founded her own record label, EZO Music, which has been recognized as a finalist for Best New Creative Business at the prestigious Tees Business Awards.

Moreover, her poignant charity single, "Revolution," written to raise awareness about homelessness in Teesside, has been embraced by the national CEO Sleepout charity as its official campaign track. Join us in supporting Esmae as she continues to inspire and uplift through her music, making a meaningful impact in the industry and beyond.

Visit Esmae Official Website: www.esmaemusic.com  

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Unlock the secrets to setting the music industry ablaze with R&B sensation Nathaniel The Great, who joins us to dissect the creation of their latest anthem that's igniting the seasons, tailored for the ladies who love to groove. We then pivot to the grand reveal of my new venture, the Great Ones label – a collective that's crafting a future for not just musicians, but also the visionary designers and videographers shaping our culture. Dive into the conversation as we forecast the advent of a revolutionary artist support platform post-release, discuss his IT company's triumphs in the tech hub of Atlanta, and map out strategies for infiltrating the realms of TV and cinema with our soundtracks. Plus, get the inside scoop on Nathaniel's journey alongside R&B powerhouse Jacquees as we gear up to hit the road, all while reminiscing on the personal mountains climbed to reach this peak of his career.

Let's lift the curtain on the industry's intricacies with golden nuggets of wisdom for R&B hopefuls and wordsmiths. We dissect the paramount importance of mastering the business framework of music, and why cozying up to the library or your favorite podcast for deal structure knowledge could be your ticket to the big time. Discover why aiming your lyrical arrows at producers might just be the bullseye your career needs, and how the unexpected can be your unexpected ally. As we wrap, Nathaniel extend a heartfelt shout-out to the fleet DJs for their unwavering support, and rally all creatives to embrace the spirit of collaboration. Don't miss the chance to mesh with Nathaniel The Great for some bespoke music magic – because who knows where a simple connection could lead you in this symphony we call the music industry.

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Memphis beats in my heart like a drum, and my soul thrums to the rhythm of the city's music scene. That's why it was an absolute thrill to sit with Drumma Boy, whose tracks have painted the backdrop of Memphis' streets, echoing stories of adversity, triumph, and unity. Our conversation, rich with personal anecdotes, delves into his emergence from the city's rough neighborhoods to becoming a music mogul and a beacon of positivity. Drumma Boy's dedication to mentorship and his influence as the voice of the city underscore the transformative power of music that threads through Memphis' very fabric.

Then, we groove into the studio, the man behind hits like "Here I Am" and "No Hands." He unwraps his family's musical legacy and his own climb up the industry's ladder, revealing how he networks his way into sessions with music heavyweights. With an ear for talent, Drumma Boy discusses his collaborations with T-Rell and Juvenile and how he's helping to shape the next wave of Memphis sound. His passion for finding the next big thing in music is matched only by his desire to contribute to the city's deep and diverse music lineage.

Rounding out the episode, you'll hear how we're keeping the beat alive with updates with his latest single, a sneak peek at the "Show Your Grill" tour featuring Scotty ATL, and what's buzzing in the studio, from K-Michelle's album to Currency's latest record. Celebrating four decades of music-making, "I reflect on the importance of staying fresh and collaborative". The episode pulses with excitement, from the business savvy needed to navigate the industry's waters—all while keeping our hearts tuned to the success stories that make the music scene in Memphis a relentless force of creativity.

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My latest sit-down with Joseph Nicolo aka Joe The Butcher owner of Ruffhouse Records -Studio 4 isn't just a nostalgic trip through the golden years of hip-hop; it's a revelation of the roots that keep this genre grounded and growing. With a fresh Cypress Hill homage inked on his skin, Joe takes us through his melody-rich journey that twines around the greats—from the soulful Stevie Wonder to the timeless Beatles. We're not just talking beats and bars; we're uncovering the sheer grit of Philly's rap scene and how Joe Nicolo's attic-born productions ascended to Grammy-winning heights alongside Philly legends like Jazzy Jeff and the Fresh Prince.

Half a century of hip-hop has given us stories that could fill volumes, and here, we crack open the tome to some pivotal chapters. Remember when Kriss Kross had us all jumping? That era wasn't just about the tracks; it was a cultural upheaval that still echoes today. From the sharp insight that turned the Fugees' "The Score" into a monumental album to the ripples of Lauryn Hill's voice that have soothed souls across the globe, this conversation is a testament to the enduring craft and the undeniable impact these artists have left on both music and our personal lives.

But our episode transcends the rhythm and the rhyme, touching on a topic that resonates on a different frequency: mental health. We spotlight the Sound Mind Network's mission to harness the harmonies for healing, illustrating music's profound role in confronting drug abuse, mental health challenges, trauma, and suicide. It's an episode that connects the dots between beats, business, and the betterment of our souls.

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Step into the studio with Philly's own music mogul, Chris Schwartz from Ruffhouse and Ruff Nation, as we unpack a treasure trove of stories on Goat Vibes. Experience firsthand accounts of the Fugees' electrifying homecoming and the pulse of Philly that beats at the heart of disco guitar. Engage in a fiery debate over Lauryn Hill's seminal album 'The Miseducation of Lauryn Hill,’ its well-deserved top-ten spot on Rolling Stone's list, and its profound resonance with female artists worldwide. The conversation heats up as we dissect the global success of the Fugees and the cultural fusion that skyrocketed them to universal acclaim.

The stage is set for a deep dive into the headwinds female music producers encounter, shedding light on the industry's gender dynamics before and after powerhouses like Missy Elliott took the helm. Chris gives us an insider look at the often misunderstood role of producers, revealing the unseen hands that shape the music we love. We navigate the intricate journey of 'The Miseducation' as our guiding compass, highlighting the delicate dance between artistic integrity and record label politics. Don't miss out on this gripping dialogue that celebrates the victories and untangles the challenges faced by women leading the charge in music production.

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Uncover the vibrant musical universe of Lady Alma, the trailblazing artist who has been captivating audiences of all ages with her timeless music. Why is her creative process such a marvel, you ask? Tune in to find out how she pours her soul into each performance, the thrill she experiences while creating her music, and the importance she attaches to maintaining an authentic connection with her fans. 

Lady Alma takes us back in time to her early 20s when she discovered her unique voice and style. We unearth her humble beginnings, the sheer power of words, and the magic involved in recreating a classic song that catapulted her into the world of travel and tours. She opens up about the honor of being a part of one of Philadelphia's best albums of all time and how her life has bloomed since then. 

Hold on to your seats as Lady Alama delves into the profound impact of music on communities, its power to be a platform for positive change, and her new song with DJ Rob Payne, Love Right Now. It's not often that an artist shares their insights on music, life lessons, and personal growth. You're in for a real treat! So, join us on this mesmerizing journey where Lady Alma brings her world alive through her unique experiences and stories.

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In today's episode, you're in for a real treat as we catch up with ADOT-UPT, the maestro behind the electrifying track "Fly Eagles Fly," stirring up the football fervor in Philadelphia. We will take you on a whirlwind journey, revealing the city-wide promotional escapades and the unequivocal response from the spirited Philly fans. Now, imagine the thrill of hearing this track booming across Xfinity Live or the Eagles stadium!

We then shift gears to look at the magical prowess of Google Maps in the realm of business promotion, backed by a fascinating case study of a single image racking up an astounding 4.3 million views! Plus, hear the captivating journey of  ADOT-UPT  making waves in Philly & Houston with his latest release, "Tour Guide". But that's not all. We pull back the curtain on the club scene, the heart-thumping music, the rivalries, and the life of independent artists. From deciphering the trends in cryptocurrency to understanding the vitality of a good beat and a solid team, we leave no stone unturned. So, buckle up and let's hit the road to uncover the raw truth about the hustle, the grind, and the relentless quest for success in the music industry.

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Step into the mind of R&B and Hip Hop artist, Chris Envy, as we explore his life, music, and creative process. We delve into the artists that have shaped his sound, how his recording booth doubles as a confessional, and the importance of relationships in shaping his artistry. Get ready to have your perspective shifted as we dissect the media's portrayal of artists and how Chris fights the stereotypes.

This episode is a journey into Chris's unique approach to music creation, from singing in his basement with his dog Diesel, to finding inspiration for his single, 'XO, XO'. Chris opens up about the therapeutic nature of his craft, using his recording booth as a space for emotional expression and release. We further dive into the dynamics of the music industry, discussing why R&B artists are seen as the 'cool boys' and the crucial role of women in an artist's life.

And if you've been curious about the intricacies of personal relationships in the music industry, this episode doesn't shy away from it. We venture into a candid discussion about body enhancements, their impact on relationships, and the art of discerning genuine connections beyond the physical. We wrap up with a nuanced conversation about sensitivity in the industry and Chris's passion for nurturing future legends. This is your invitation to an honest, insightful conversation with Chris Envy - a rising star in the R&B and Hip Hop scene. Prepare to be inspired!

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Ever wonder what it takes to build a unique brand in the world of publishing? Join us as we sit down with Paris, the trailblazing CEO and Chief Editor of Floss Magazine. He talks us through his transition from the music industry to the cut-throat world of magazine publishing, and how he expertly merged the sophistication of GQ and Vogue with a hip-hop twist, creating a unique brand that stands a class apart.

In our chat, Paris pulls back the curtain on the challenges he faced while creating Floss Magazine, and the bold strategies he used to overcome them. Listen as he shares how featuring 50 Cent on the magazine's cover was a daring gamble that paid off, leading to their top-selling issue. We also delve into the fascinating intersection of fashion and music, examining how fashion influences an artist's image, and how hip-hop artists have shaped certain fashion brands.

But there's more! Not content with just publishing and fashion, Paris shares his passion for community service and his experiences in Kappa Alpha Fraternity. Hear about his heart-warming contributions to Inwood House and how his magazine is helping aspiring models gain exposure and confidence. As we wrap up, we probe the impact of fashion and culture on Kanye West's life and career. Be inspired by the tales of entrepreneurs who braved limited resources and immense challenges to taste success. Prepare to be moved and motivated by Paris's journey, a testament to the power of perseverance, creativity, and calculated risk-taking in carving a successful path.

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Robin White Part 2 -"The 50th Anniversary Of Hip-Hop"

Music mogul Robin White breaks down who were the original  rap influncers from Philadelphia during the early stages of the Hip-Hop genre.

Robin White has a very elite resume when it comes to being one of the elite button pushers behind the scenes in the music industry. Being apart of Ruff House Records which is now Ruff Nation, Working with The Source Magazine when they were still in Philadelphia also working at WDAS radiostation.

Robin White still to this day has an elite roster of top music industry clients.

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