The 2022 incarnation of the USFL just completed the halfway point of the spring football season. On the field, the games remain quite competitive and have been fun to watch on television. The level of play remains a fairly high quality but, obviously, a step below the NFL.
The USFL is headquartered in Birmingham, Alabama.
For a state which LOVES its elephants (as in the Crimson Tide), there is now a very large pachyderm in the USFL’s room today.
The reason? There aren’t enough football fans willing to watch the USFL on television to sustain this league.
Week 5’s USFL television ratings were released today, and it included more bad news.
Reminder – the USFL’s owner (Fox Sports) said before the season that they would consider an average television audience of 1.4 million viewers per game as being the goal for Year #1. After the inaugural week achieved an average of 1.8 million television viewers for the four games, fan interest has been on the decline ever since.
According to one source, none of last weekend’s four USFL games during Week #5 delivered even one million TV eyeballs.
Sunday – 11AM-2PM – Birmingham vs. Philadelphia – FOX – 905,000 viewers
Saturday – 2PM-5PM – New Orleans vs. New Jersey – FOX – 750,000 viewers
Sunday – 2PM – 5PM – Pittsburgh vs. Houston – NBC – 692,000 viewers
Friday – 7PM-10PM – Michigan vs. Tampa Bay – USA – 250,000 viewers
The four-game average viewership was 649,000 in the USFL’s fifth week of operation. That amounts to less than 50% of the Fox Sports goal of 1.4 million viewers per game in Year #1.
There are five more weeks to go in the regular season plus a two-week playoff still remaining. Perhaps Week #5 marks a low point, but the patient’s trend line has the doctors very concerned.
Sinking USFL viewership means is that the league’s television advertisers will be demanding rebates or lower ad rates for future games as the games fail to deliver the promised audience. With lower ad revenue coming from the television broadcasts, the viability of the USFL has now become a big concern at the halfway mark of this season.
Yet another lingering issue is the loss of interest in the league’s designated home city of Birmingham, Alabama. As your Southern born and bred writer predicted here, the local fans in Alabama’s largest city are reluctant to risk getting serious sunburn in 90 degree heat to watch their own minor league football team (which now happens to be 5-0). The crowd at Saturday’s Birmingham Stallions game could not been more than 5,000 (I’m being generous).
The other three games being played in Birmingham every week are drawing (perhaps) a few hundred fans – even with tickets priced at a very affordable $10 apiece.
The brand new football stadium in Birmingham has already cordoned-off portions of the stadium to bring the “crowd” get a little closer together. Though I can’t confirm this, it sounds to me like the USFL has added artificial crowd noise help bring a little excitement to big plays and touchdowns in their nearly empty football stadium.
Despite everything which this incarnation of spring professional football has done right to minimize the costs of operation and put a solid product on the field for television viewers and local fans every week, the USFL may be proving, once and for all, that the American public simply prefers to watch its football during the traditional fall and early winter seasons.
Though every other spring professional football effort has failed (poor financing, lack of national television coverage, stadium issues, cost overruns, etc.), one thing remains a constant.
American football fans have proven, time after time,