“Gloom, despair, and agony on me! (Whoa!)
Deep dark depression, excessive misery (Whoa!)
If it weren’t for bad luck, I’d have no luck at all (Whoaaaaa!)
Gloom, despair, and agony on me…Wahhhh”
That funny little ditty from the 60’s hit TV show “Hee Haw” is quite accurate when describing NBC’s television ratings for this year’s Summer Olympic Games from Tokyo.
Very sad, indeed!
NBC’s television coverage of the 2020 (yes, that’s what they’re calling) Olympics is about as bad as anyone could have ever imagined. The ratings are about 50% lower than the 2016 Summer Olympics from Rio de Janeiro, Brazil.
The television ratings debacle has very little to do with the current host city of Tokyo, Japan. Sure, the city has been in a virtual COVID lockdown for the entirety of the games. Cheering crowds have not been admitted into Olympic venues to lend support to athletes from around the world.
Thanks for NOTHING, COVID!
A rather creative twist for television at these Summer Games has shown many Olympians getting a few seconds of solo “face time” as they are being introduced via a special entrance into the track and field stadium. Yes, this is definitely NOT your father’s Olympic games.
The ratings crash also has very little to do with how many nights that US gold medal-collecting gymnast Simone Biles sat out due to personal reasons.
What about the pre-Olympics media-induced uproar concerning a questionable weightlifter from New Zealand? In the end, that person went home empty handed, so all the hoopla on the much-hyped subject didn’t materialize.
This year’s television ratings should not have been significantly lower due to the fact that the games are being played a half-day ahead of us in Japan, either.
A nightly highlights show is put together by NBC. If anything, having hours of time to edit and put together a nightly “Best of” show should have helped retain more viewers by capturing the most interesting happenings from each day’s competition. Let’s face it, most Americans aren’t going to run to the internet to find out who won today’s Olympic skeet shooting event (yes, it’s now an Olympic sport).
Just how bad have this year’s television ratings been?
In previous years and decades, at least 30 million people per night have found the time to check out at least an hour of the Summer Olympics. In 2021 (for these 2020 Summer Games), the Peacock Network is averaging about half of the nightly audience that the Rio Games had just five years ago. That also includes a dismal showing for the Opening Ceremonies, too.
Sunday’s NBC audience of 13 million was down 51% from the 26.7 million who watched the corresponding night in Rio. Most nights are down 50 to 60% from prior Summer Olympic Games.
Trying to make the best out of a bad situation, NBC’s head honcho laughably put the following spin on this year’s Summer Games:
“We’ve had some bad luck,” said NBC Universal chief executive Jeff Shell last week. “There was a drumbeat of negativity … and that has resulted in linear ratings being probably less than we expected.”
What? Let me help you, Jeff.
When large numbers of Olympic athletes tell the American people that they plan to symbolically protest their country at the Summer Olympics, it is considered an insult to a large percentage of the American public. We don’t care to hear about it or see it any longer. Telling the world just how bad of a country that America is while taking advantage of all of the freedoms (at least for now) that most of the other countries do not have is quite hard to swallow for a growing number of us, too.
Whether it is coming from purple-haired female soccer players, male and female professional basketball players,