With a daily question marks hovering over the upcoming college football season due to a lingering pandemic, the biggest college football conferences and schools will find a way to survive by relying their massive network television contracts.
For smaller football conferences, though, this fall could mean serious trouble for the budgets of their athletics departments. Since we have talked about UL-Monroe before, let’s feature the Warhawks once again in today’s post.
The University of Louisiana at Monroe had three “payday” road games scheduled in 2020. The season schedule shows them hitting the road to Athens, Georgia to play the Georgia Bulldogs on Saturday, September 26. Then, the “Road Hawks” fly to Virginia to play the Liberty Flames on October 10. On Saturday, November 21, ULM takes on the Hogs at the University of Arkansas in Fayetteville.
For a smaller FBS school like ULM, those three road games would likely generate around $3 million in guaranteed revenue. ULM, like so many mid-level football programs, doesn’t generate enough home football game revenues to survive without taking their team on the road to be the feisty “homecoming victim” in a few games every season.
The Warhawks, who compete in the Sunbelt Conference, have the smallest athletics budget in all of major college football. For the year 2018, the university’s athletics program hovered near the break-even point with annual revenues and expenses hovering around $16 million. That’s not just football. That $16 million also covers the cost of men’s and women’s basketball, baseball, softball, track and field, tennis, etc. Yes, $16 million is ULM’s entire athletics budget.
If the pandemic forces the cancellation of their non-conference football games, the loss of $3 million would mean nearly 20% less revenue available to ULM’s overall athletic budget.
The Warhawks are by no means the only football team which survives on one or two big money road football games played for big guarantees by the big conference teams, though.
ULM’s in-state Sunbelt Conference foe, Louisiana-Lafayette, has been averaging nearly $3 million per year from a few payday road games on their football schedule the past few years, too. This year, though, the Ragin’ Cajuns would only make one big road trip with a November 21 meeting against the SEC’s Missouri Tigers in Columbia, MO. Cancellation of that game will probably cost the Cajuns well over $1 million in 2020.
Louisiana-Lafayette has an annual athletics budget of about $28 million. So, the loss of about $1 million this year will certainly sting, but it won’t be as devastating as for their rivals in Monroe.
2017 Sunbelt Statistics: Sources: knightcommission.org and NCAA.org
Conference USA’s Louisiana Tech Bulldogs had their annual payday road trip game for the 2020 season planned for September 26 at Baylor to play the Big 12’s Bears. Like the Ragin’ Cajuns, the loss of a $1 million road trip football game won’t kill Louisiana Tech’s $25 overall annual athletics budget. It certainly doesn’t help, either.
Whether a mid-level university loses $3 million or “just” $1 million in guaranteed revenue, the athletics budgets at most mid-level universities across the country will feel a big sting this fall.
Seeing this approaching storm, ULM’s athletics director (Scott McDonald) has be...