Charlie and Will are joined by Hyrdalyte North America (ASX:HPC) CEO, Oliver Baker, to discuss his pathway to becoming the CEO of an ASX-listed company and how his innate understanding of marketing and strategic partnerships has held him in good stead for this challenging role. Oliver has been facing some headwinds as they attempt to grow Hydralyte in America due to a slight variation in consumer preferences in which products that are tried and tested in one region may not be as hot overseas. To educate his consumer, Oli has partnered with Shay Mitchell - famous Canadian actress and influencer - which represents a significant expense for the company but one that they hope will help consumers better understand their product, thus making it a household brand like it is in Australia. If you want to hear more about Hydralyte and its origins please give it a listen!
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