This week we're joined by Jo Callahan, Vice President, Strategy and Insights at Bazaarvoice.  Jo's previous experience incudes Citi, Pinterest and Unilever, where she was Director of U-Studio, Unilever's storied in-house creative agency.

They discuss the creation of U-Studio (4:55), the definition of "fit for platform" (7:39), Bazaarvoice's evolution from a ratings and reviews organization to now offering many tools for creatives, influencers and marketers (13:19), creative best practices (20:35), and why the PDP should be considered a media asset (25:20).

Connect with Jo on LinkedIn: https://www.linkedin.com/in/jocolv/

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Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker