Everybody wants an electric vehicle, but no one wants to live next to a mine. This paradox might slow down the transition to renewable energy system, but is it true? Does actually no one wants to live next to a mine? In this episode, the second one in our miniseries together with Swedish Mining Innovation and Jenny Greberg, their programme director, we discuss Social Innovation in the mining industry. For this, we invited Åsa Allan, deputy CEO at Kaunis Iron, who has experience of starting up a new mine in Pajala in northern Sweden. She gives examples of how new mining industry can be in favour for the people living close by and tell us the surprising fact that 98% the young inhabitants in Pajala are in favour of the mine being in operations.