In this conversation, Jake Kneller, co-founder and CEO of Sweet Nothings, shares insights into the journey of building a healthy snack brand from inception to current success. He discusses the importance of co-founder dynamics, product development goals, and the significance of consumer feedback. Jake also highlights their retail and point-of-sale marketing strategy, targeting diverse demographics, and the benefits and challenges of expanding into product lines with differing manufacturing and merchandising.

If you're a founder, investor, or industry expert interested in joining us, please contact ⁠⁠⁠Ariana Korman⁠⁠⁠.